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July 23, 2008
Music: Sony Ericsson launches three new Walkman™ phones and the next generation music accessories
To coincide with the Walkman™ phone's third birthday, Sony Ericsson has unveiled three brand new mobile phones giving music on the go to more users.
Photo: Listening to Song with Sony Ericsson W595 Walkman™
Today, Sony Ericsson unveiled its latest innovative additions to the Walkman™ phone family: the W902, W595 and W302, and seven new music accessories. Sony Ericsson is unveiling phones and accessories with superior sound quality and pioneering features, which, according to the company, "Take Walkman™ phones beyond music and expectations with fantastic extras such as great imaging and video capabilities."
Photo: Sony Ericsson W595 -- Listening to Music
"Since the launch of our first Walkman™ phone in 2005, Sony Ericsson has continued to pioneer a superior mobile music experience - and the 77 million Walkman™ phones sold to date are testament to this commitment," says Ben Padley, Head of the Music Category at Sony Ericsson. "With this latest range of phones and accessories, we are offering high quality sound and a rich feature set that cements our position as a leader in the music phone category. We are pushing the boundaries of what people think is possible and are offering best-in-class sound quality and our most exciting Walkman™ phones to date. The list of pioneering and innovative features found on Walkman™ phones continues to be unmatched in the industry. Features like the music recognition application TrackID™, SensMe™, for matching your mood to the music and Shake control to change tracks with the flick of your hand make Walkman™ phones stand out from the rest."
Photo: Sony Ericsson W902 Walkman™
Photo: Sony Ericsson W595 Walkman™
Photo: Sony Ericsson W302 Walkman™
According to Sony Ericsson:
• The W902 makes the users listen to music the way it should be heard: true to original. It's also a mobile phone for those that want it all, with a five megapixel camera and great video capturing and sharing capabilities.
• The W595 Walkman™ is for those who want to share sounds with their friends. Store and play more than 1,900 songs through the built in stereo speakers. Plug in the in-box sharing jack to listen silently to your tunes with a friend or Bluetooth™ your sounds to Sony Ericsson's range of wireless speakers.
• The new W302 Walkman™ is packed with impressive features in an affordable no-compromise slim handset. Targeting all audiences, the phone comes complete with a two megapixel camera, FM radio, TrackID™ and 512MB Memory Stick Micro™ (M2).
• The next generation of accessories includes three new sets of speakers, the MBS-200, MBS-400 and MPS-100, to help music lovers go beyond the individual and play music directly from their mobile phone. Enhancing its music accessories collection Sony Ericsson has also introduced three new stereo headphones, HBH-IS800, HPM-88 and HPM-66 for the optimal listening experience.
Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. With operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.
Source: Sony Ericsson Mobile Communications AB