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July 15, 2008

Americans Viewed 12 Billion Videos Online in May 2008


Internet Video


U.S. Internet users viewed more than 12 billion online videos during the month of May 2008, representing an increase of 45 percent versus year ago. This was disclosed today by comScore (NASDAQ:SCOR) through its Video Metrix service.


Internet Video


In May, Google Sites once again ranked as the top U.S. video property with 4.2 billion videos viewed (representing a 35 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 778 million videos (6.4 percent), gaining 1.3 share points versus April. Yahoo! Sites ranked third with 347 million (2.9 percent), followed by Microsoft Sites with 246 million (2.0 percent). Hulu.com, a joint venture of NBC and Fox featuring full-length broadcast TV programs, debuted in the tenth position with 88 million videos being viewed (0.7 percent).


Internet Video


Top U.S. Online Video Properties by Videos Viewed
(May 2008)


Total U.S. -- Home/Work/University Locations
(Source: comScore Video Metrix)

Property ------------------ Videos (000) ----- Share (%) of Videos
Total Internet ----------------- 12,086,273 ---------- 100.0
Google Sites -------------------- 4,205,700 ------------ 34.8
Fox Interactive ------------------- 778,168 -------------- 6.4
Yahoo! Sites ---------------------- 346,825 -------------- 2.9
Microsoft Sites -------------------- 245,899 -------------- 2.0
Viacom Digital -------------------- 206,047 -------------- 1.7
Time Warner [Excl. AOL] -------- 145,113 -------------- 1.2
ABC.COM -------------------------- 126,589 -------------- 1.0
Disney Online ----------------------107,876 -------------- 0.9
AOL LLC -----------------------------104,681 ------------- 0.9
HULU.COM --------------------------- 88,284 ------------- 0.7

[Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.]


Internet Video


Nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May 2008. Google Sites also attracted the most viewers (83.8 million), who watched an average of 50 videos per person. Fox Interactive attracted the second most viewers (60.8 million), followed by Yahoo! Sites (40.2 million) and Microsoft Sites (29.5 million).


Top U.S. Online Video Properties by Unique Viewers
(May 2008)

Total U.S. -- Home/Work/University Locations
(Source: comScore Video Metrix)

Property --------- Unique Viewers (000) -- Average Videos per Viewer
Total Internet ----------------------141,657 --------- 85.3
Google Sites ------------------------- 83,828 --------- 50.2
Fox Interactive ---------------------- 60,760 --------- 12.8
Yahoo! Sites ------------------------- 40,197 ----------- 8.6
Microsoft Sites ----------------------- 29,471 ----------- 8.3
Time Warner [Excl. AOL] ----------- 24,612 ----------- 5.9
AOL LLC ------------------------------ 21,670 ----------- 4.8
Viacom Digital ----------------------- 21,260 ----------- 9.7
Disney Online ------------------------12,385 ----------- 8.7
ESPN ----------------------------------- 8,425 ----------- 8.9
ABC.COM ------------------------------ 7,747 ---------- 16.3

[Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.]


American Video


Other notable findings from May 2008 include:

• 74 percent of the total U.S. Internet audience viewed online video.

• The average online video viewer watched 228 minutes of video.

• 82.2 million viewers watched 4.1 billion videos on YouTube.com
(50.4 videos per viewer).

• 54.8 million viewers watched 703 million videos on MySpace.com
(12.8 videos per viewer).

• 6.8 million viewers watched 88 million videos on Hulu.com
(13.0 videos per viewer).

• The duration of the average online video was 2.7 minutes.


Source: comScore, Inc.

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Edited & Posted by Surender Hastir | 10:27 AM | Link to this Post


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