July 23, 2008
2008 New York International Latino Film Festival: Suzuki Auto Hits Red Carpet With Actors Nick Cannon, Melonie Diaz and Jay Hernandez
Rising Latina star Melonie Diaz receives Suzuki 'Way of Life!' Award.
Automaker presents NYILFF opening night film 'American Son,' starring Nick Cannon, Melonie Diaz and Jay Hernandez.
Photo: Melonie Diaz arrives at a screening of her new film "American Son" at the New York International Latino Film Festival's opening night, presented by Suzuki Auto, Monday July 22, 2008 in New York. (AP Photo/Suzuki Auto, Jason DeCrow)
Suzuki Auto made a star appearance as the presenting sponsor of the New York International Latino Film Festival (NYILFF) opening night film "American Son," featuring rising stars Nick Cannon, Melonie Diaz and Jay Hernandez. Suzuki's sponsorship of the NYILFF, which runs from July 22 through 27, 2008 in New York City, is part of the carmaker's ongoing effort to connect its brand and products with a wide range of Latinos -- a segment that represents nearly 10 percent of Suzuki new vehicle sales.
As part of the festival's opening night activities, Suzuki presented its first ever "Way of Life!" Award to Latina star on the rise Melonie Diaz. The award recognizes Diaz as a flourishing young Latina actress that embodies the authentic, bold and dynamic qualities of Suzuki's "Way of Life!" brand philosophy. Included with the award, the automaker presented a $2,500 cash donation on Diaz's behalf to the Manhattan-based Latin American Theatre Ensemble/El Porton del Barrio (LATE), a not-for-profit theater group responsible for the development of dramatic and literary talent from within the Hispanic-American community of New York City.
Photo: Suzuki Equator
Photo: Suzuki Forenza
"The Suzuki brand is about confidently exploring the world and discovering one's ability to live life to the fullest, and we're glad we've found a like-minded partner in the New York International Latino Film Festival," said Gene Brown, vice president of marketing for American Suzuki Automotive Operations. "Just as Suzuki is dedicated to providing fun and exciting products that reflect our customers' 'Way of Life' attitude, the festival shares a similar commitment to providing exhilarating and culturally relevant entertainment for film fans."
The 2008 NYILFF is presented by HBO (Home Box Office, Inc.), and made possible with the additional support of Official Sponsors HBO Latino, Heineken, Suzuki Auto, TBS & TNT, American Airlines, The Hollywood Reporter, Daily News/VNY, Telemundo, Time Warner Cable's New York City Region, 103.5 WKTU, WNBC and Impre.com.
The NYILFF is one of the leading film festivals that focuses on the urban Latino experience and presents the work of the hottest emerging filmmakers from the U.S. and Latin America. This year's festival includes screenings throughout the day and evening, industry panel discussions, music showcases and an exclusive partnership with Australia's Hola Mexico Film Festival, all tailored to reach the diverse and generational Latino audience.
Source: Suzuki Auto