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April 9, 2008

Gerald Genta Creates a One-of-a-Kind Model in Support of the Theodora Foundation


GERALD GENTA


As a partner of the Theodora Foundation for the past two years, Gerald Genta will be contributing to the charity auction organised by Christie's on April the 16th by donating a one-of-a-kind watch. The unique model is a sophisticated and amusing timepiece that plays on the colors of the foundation.

The Theodora Foundation was born in Switzerland, in 1993, at the initiative of Andre and Jan Poulie. It is named in tribute to their mother, Theodora, who brightened Andre's childhood days during an extended hospital stay. The mission of its Dream doctors is to care for sick children through laughter. They currently operate in over 40 institutions around Switzerland and the concept has been taken up in eight other countries. In all, around 30 specifically trained professional artists pay regular visits to 95 hospitals or specialised institutions some 220,000 times a year and adapt their clown shows to the situation of each child they meet..

Gerald Genta, an Haute Horlogerie brand with a fine appreciation for the humourous, supports the Theodora Foundation. For the second year running, it is donating a one-of-a-kind watch to the auction. This self-winding ladies' watch displays the hours and the minutes by central hands, and the seconds on one of the brand's typical retrograde counters, appearing at 6 o'clock. The particularly entertaining dial features a richly colourful and complex composition set against a white-lacquered background. The thirteen individual rings appear on various levels and are individually coloured using a sophisticated technique. This enchanting decorative effect is further magnified by a circle of diamonds set on the bezel of the white gold case.

The "Magnificent Jewels Auction" to be organised by Christie's, will take place in New York in April the 16th and will be preceded by several exhibitions around the world.

Source: Gerald Genta

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Edited & Posted by Surender Hastir | 1:45 AM | Link to this Post


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