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February 8, 2008

Detroit Electric Car to Return After 100 Years

ZAP to Carry Revived Detroit Electric Brand

ZAP DETROIT ELECTRIC

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Photo: Electric car executives Steve Schneider, CEO of ZAP, and Detroit Electric Chairman Albert Lam celebrate the revival of Detroit Electric next to a 1918 Detroit Electric 75 Coupe, which will be on display February 9-12, 2008 at NADA (National Automobile Dealers Association) Conference and Expo in San Francisco.
ZAP-DETROIT-ELECTRIC-Logo.jpg

In a joint announcement, US electric car pioneer ZAP (BULLETIN BOARD: ZAAP) and China Youngman Automotive Group announced today they are reviving the 100- year-old electric car brand Detroit Electric for their automotive joint venture. Detroit Electric officials look forward to bringing new vehicle technologies to market by 2009, and beyond that the possibility of bringing new manufacturing and green collar jobs to California.

Detroit Electric plans to introduce its first electric cars and buses in 2009. The ZAP Alias, which is under development for the joint venture, will be one of several vehicles being planned to carry the Detroit Electric brand. ZAP is planning a presentation on Detroit Electric for North American auto dealers at NADA 2008, the world's largest auto show for dealers (National Automobile Dealers Association (NADA) annual meeting and exhibition, February 9-12, 2008, San Francisco).

Detroit Electric was an early 20th Century electric car. The Anderson Electric Car Company started building the cars under the Detroit Electric brand over 100 years ago. Anderson of Detroit, Michigan is the longest running electric car company in history, operating between 1907 and 1939. In its heyday, Detroit Electric was an American icon and the cars were very popular with customers like Thomas Edison, Charles Proteus Steinmetz, Henry Ford's Wife Clara, and John D. Rockefeller, Jr. Detroit Electric plans to build a special edition electric vehicle based on the original Detroit Electric as a tribute for the new name of the joint venture.

While joint venture officials are reviving the Detroit Electric brand, the first offices and facilities are planned, not for Detroit, but California. Management will be opening offices in California and evaluating manufacturing opportunities for economic development within the state. |GlobalGiants.com|


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Edited & Posted by Surender Hastir | 4:13 AM | Link to this Post


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