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January 9, 2008
Reader's Digest Association and The Shanghai Press and Publishing Development Company Announce the Launch of 'Puzhi' Magazine in China
SHANGHAI, China, Jan. 8 -- The Reader's Digest Association, Inc. (RDA), global publisher and marketer of books, magazines, music and video, and The Shanghai Press and Publishing Development Company (SPPD), today announced the launch of a new publication -- Puzhi magazine in China. Puzhi will be published by Puzhi Magazine Incorporated, a wholly owned enterprise of SPPD under a Trademark and Copyright License Agreement with RDA.
Puzhi, which means "universal knowledge" in Mandarin, debuted today in The People's Republic of China. It will be available at about 43,000 retail outlets (including convenience stores, book stores and subways), newsstands and kiosks across 43 cities and 25 provinces with a target circulation of 420,000 copies.
As a window on the world, Puzhi will feature a rich and stimulating variety of compelling, insightful, relevant articles on everything from everything from science, health and medicine to arts, money management and more. It will have the high editorial standards of international publications in terms of credible, trusted and easy-to-read information that will appeal to urbanites and families in China. |GlobalGiants.com|
Edited & Posted by the Editor | 11:55 AM | Link to this Post
