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November 12, 2007

Lincoln's New Marketing Alliance With Hip-Hop Artist Common

Hip-hop superstar Common joins with the Lincoln brand to promote the 2008 Navigator model line.

LINCOLN COMMON

Photo: Grammy winning artist Common on location in front of the legendary Regal Theater in Chicago for the 2008 Lincoln Navigator commercial shoot. (Lincoln Mercury)


LOS ANGELES, Nov. 12 -- American luxury brand Lincoln announced today a multifaceted marketing partnership with Grammy Award-winning performer "Common" to promote the 2008 Lincoln Navigator and other brand initiatives.

Through an exclusive partnership with Lincoln, Common will appear in national television broadcast, radio and print advertisements, primarily focused on the all-new 2008 Lincoln Navigator. The first of the ads, titled "Common," will debut nationwide USA on November 25 during NFL Sunday Night Football on NBC, and later appear on general market and urban schedules. The commercial spotlights the people, places and experiences that shaped his life in his hometown of Chicago. It segues to his present-day life as an enterprising, multitalented individual, continuing to reach higher, yet still deeply rooted in his community. The print and radio ads will premiere in 2008.

Lincoln will additionally work with Common in developing other online and offline cross-promotional and marketing programs across his diversified businesses, including the licensing of songs for creative executions for television and the Web, tie-ins with Common's books and hat lines, as well as alignments with his concert tour. Common will also perform and make personal appearances on behalf of Lincoln at auto shows and dealer events, and be an integral component of the annual multiple-city Lincoln Lounge events. |GlobalGiants.com|


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Edited & Posted by Surender Hastir | 11:29 AM | Link to this Post


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