« Siemens Systems at BBC and ITV | Main | Vivienne Westwood at Paris Fashion Show »
October 1, 2007
The Bank of New York Mellon Launches Global Brand Program : GlobalGiants.com
New Corporate Identity and Advertising to Spotlight People, Partnership and Performance.
NEW YORK, Oct. 1 -- The Bank of New York Mellon launched a new brand program today, highlighting the Company's global reach and its leadership across a number of high-growth businesses. The branding program follows the July 1 merger of The Bank of New York Company, Inc., and Mellon Financial Corporation and is supported by an extensive worldwide advertising campaign.
Also revealed today was the Company's new identity, a three-color logo depicting an arrow pointing to the future which will appear in all components of the program and unite the Company's businesses. The global advertising campaign began today in key industry and business publications, along with a new Web site (www.bnymellon.com) that showcases the Company's global leadership position. The television campaign will begin in mid-October in the U.S. and Europe. The advertising asks "Who's Helping You" as it illustrates how The Bank of New York Mellon has the expertise, products and services to help clients develop solutions to complex challenges.
The Bank of New York Mellon Corporation is a global financial services company focused on helping clients manage and service their financial assets, operating in 37 countries and serving more than 100 markets. The company is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team.
|GlobalGiants.com|
Edited & Posted by the Editor | 9:48 AM | Link to this Post
