October 5, 2007
Nike Opens New NIKEiD Studio in New York
Nike today announced the opening of its first NIKEiD Studio at Niketown in New York City, giving consumers a more hands-on design experience and the power to design and create footwear, apparel and equipment for themselves, for their friends, and even to be purchased by others around the world.
The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear, apparel and equipment, and marks the beginning of a design community, both virtual and hands-on, for consumers to share ideas for NIKEiD.
Pilot NIKEiD Studios have opened in Paris, France and Osaka, Japan with New York being the first comprehensive space which will be followed by Niketown London in November.
The Niketown New York location also features a unique touch screen in the front window of the store where consumers will be able to design on the street before an audience. People will be able to email their designs from the touch screen to their friends, to their home computer or even purchase the design inside at Niketown. The screen will display a rotation of shoe designs from around the world that have been made by consumers at http://www.nikeid.com/ within the past hour. Each shoe posted will have the designer's name, the name of the creation, their country of origin, and the time it was designed.
This new permanent installation on the fifth floor of Niketown puts the consumer in control of the design process and extends the NIKEiD experience beyond the computer screen where it has lived at http://www.nikeid.com/ almost exclusively since its inception in 1999.
Consumers are greeted by a personal Design Consultant, their navigator through the world of design, at the beginning of each 45 minute session. The Design Consultant assumes the role of personal advisor, sounding board and confidante all rolled into one. He or she will help the consumer tap into their design potential. Once complete, designs can be purchased at Niketown and delivery scheduled.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. |GlobalGiants.com|