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October 3, 2007

Microsoft unveils Zune Social, new Zune devices, innovative Zune software and redesigned Zune Marketplace

Zune Drives Next Generation of Digital Music Experience With Community Web Site Built Around Music.

MICROSOFT ZUNE


Photo: Microsoft Corporate Vice President, J Allard, and Chairman, Bill Gates, unveil the newest Zune media players. From Redmond, Wash., today, Microsoft Corp. announces updated devices and a new community music site.


SEATTLE, Oct. 3 -- Microsoft Corp. Chairman Bill Gates and Corporate Vice President J Allard unveiled the next generation of Zune(R) portable media players, software and online store. Gates and Allard also introduced Zune Social, a beta online community Web site built around and powered by people's passion for music.

The two new models of Zune portable media players feature the new Zune Pad, an innovative touch-sensitive button for navigating on the device, as well as wireless sync, a feature that allows Zune devices to automatically sync over the device owner's home wireless network when it is connected to an AC adaptor, in a dock or speaker dock accessory. Existing Zune owners will automatically receive new software features, the redesigned PC and device software and access to the new Zune Marketplace when everything is released to the public in mid-November.

"Twenty years ago we bet the company on an integrated productivity suite of word processing, spreadsheets and presentations, and we changed the way people work," Gates said. "Today we're making big bets on games, music, video and connecting these entertainment experiences to help change the way people play."

"By tapping into customers' passion for music with Zune Social, we're starting to change the game," Allard said. "This lets us start building a new, more valuable kind of relationship with consumers that, combined with other Zune innovations, will start to drive the entire music industry forward."

Zune is Microsoft's music and entertainment brand that provides an integrated digital entertainment experience. The Zune platform includes a line of portable digital media players, the Zune Marketplace online store, and Zune Social, a beta online community Web site created to help people discover music. Zune is part of Microsoft's Entertainment and Devices Division and supports the company's software-based services vision to help drive innovation in the digital entertainment space. |GlobalGiants.com|


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Posted by Editors at October 3, 2007 3:45 AM | Link to this Post

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