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October 22, 2007

Bob Dylan and XM Featured in Integrated Marketing Campaign for Cadillac

Cadillac Promotes Dylan's Exclusive XM Show and Highlights XM as Standard Feature.

WASHINGTON, Oct. 22 -- Music icon Bob Dylan will star in an innovative multi-platform marketing campaign for the 2008 Cadillac Escalade that integrates his XM Radio show, "Theme Time Radio Hour." The campaign, which begins today, highlights XM as a standard feature in the Escalade through TV, online and print. Cadillac has been a leading luxury automotive brand since 1902. Cadillac is a division of General Motors (NYSE:GM).

XM (NASDAQ:XMSR) is America's leading satellite radio company with more than 8.2 million subscribers. XM is also a leader in satellite-delivered entertainment and data services for the automobile market. Through partnerships with General Motors, Honda, Hyundai, Nissan, Porsche, Subaru, Suzuki and Toyota, XM is available in 140 different vehicle models for 2007. |GlobalGiants.com|

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Posted by Editors at October 22, 2007 12:28 PM | Link to this Post