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September 29, 2007

GLAXOSMITHKLINE CONSUMER HEALTHCARE "alli Experience(R)" Mall Tour to Help Americans Make Informed and Healthier Eating Decisions

GLAXO SMITHKLINE

Photo: Passers-by stop to receive free weight loss and nutritional advice from registered dieticians at the alli Experience exhibit at Roosevelt Field mall in Garden City, N.Y. Sponsored by GlaxoSmithKline Consumer Healthcare, the exhibit will make stops in 12 U.S. cities this fall, helping overweight adults learn about healthy, realistic weight-loss approaches.

GlaxoSmithKline Consumer Healthcare (NYSE:GSK) has launched the "alli Experience" mall tour. The "alli Experience" mall tour will stop in 12 major U.S. cities to educate overweight adults on healthy weight loss strategies as well as introduce them to the alli program.

Launched in June 2007, alli (orlistat 60 mg) is the only FDA-approved weight-loss product available to overweight adults without a prescription. It is the first clinically-proven over-the-counter weight loss product to be combined with a comprehensive support program (www.myalli.com). The "alli Experience" tour will speak to current alli users, consumers considering the product and those who tried the program and decided they weren't ready to commit.

"Based on consumers' positive feedback of the 'alli Experience,' the initial installation in New York City earlier this year where over 10,000 people visited in 19 days, we have decided to continue the momentum and take that unique experience to others across the U.S." says Steven L. Burton, vice president, Weight Control, GlaxoSmithKline Consumer Healthcare. "We want to make sure as many people as possible have a chance to experience this unique educational exhibit which will provide them with extremely useful information on the alli program so they can make a fully-informed decision whether they are ready to commit to trying alli. We chose to take the alli Experience to malls across the country as the environment provides a perfect setting for us to talk to consumers in a place that's convenient and comfortable."

The "alli Experience" mall tour is designed to help overweight adults adopt the principles of modest, gradual weight loss. The multi-media exhibit, divided into 3 zones, encourages visitors to embrace a more realistic approach to diet and exercise for improved health. The exhibit will also help overweight people who want to lose weight determine if they are ready to commit to trying alli. |GlobalGiants.com|


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Edited & Posted by Surender Hastir | 9:40 AM | Link to this Post


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