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August 13, 2007
The New Chrysler : GlobalGiants.com
Photo: Dancers from Project Bandaloop descend from atop Chrysler’s headquarters building during an employee event celebrating the first day of The New Chrysler on Monday, Aug. 6, 2007, in Auburn Hills, Mich. More than 8,000 employees watched as a banner was unfurled telling the world to “Get Ready for the Next 100 Years.”
The New Chrysler marked the start of a new era by bringing back its Pentastar corporate logo, announcing a new corporate advertising campaign and staging a celebratory rally for thousands of employees on the lawn outside its company headquarters. The “First Day” events followed the August 3 contract signing under which New York-based Cerberus Capital Management assumed majority ownership of the company, with former owner DaimlerChrysler AG maintaining a significant minority stake.
Photo: Chrysler Headquarters.
The Pentastar, which for decades symbolized Chrysler Corporation, is back as the corporate mark for The New Chrysler. |GlobalGiants.com|
Edited & Posted by the Editor | 4:14 AM | Link to this Post
