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August 26, 2007

FORD VERVE CONCEPT HINTS AT FORD'S FUTURE SMALL-CAR DESIGN VISION

Ford Verve Concept

FRANKFURT, August 2007 - Ford Verve Concept - a bold and colourful concept car to be revealed at the 2007 Frankfurt Motor Show - gives the first hints of Ford's future small-car design vision.

Ford Verve Concept Sketch

The significance of the Ford Verve Concept is that it's the first physical evidence of the design direction for an all-new small Ford since it was announced earlier this year that the European arm of the company's global Product Development group is taking the design and engineering lead in creating a new small-car portfolio for major world markets. The Ford Verve Concept is the first of three concept vehicles which will debut in key regions - Europe, Asia and North America.

Ford Verve

Photo: The Ford Verve Concept Design Team (2007)

Finished in rich colours and distinctive materials inspired by the world of fashion and cosmetics, the Ford Verve Concept was created by a team of designers from Ford's studios in Dunton, England, and Cologne, Germany.

The concept's face is bold and sporty, yet friendly and engaging. The front of the vehicle is dominated by a large, inverted trapezoidal lower grille and a large Ford oval badge centred in the compact upper grille opening.

Ford Verve

At the rear, the lower diffuser with integrated centre exhaust outlet are central elements of a cohesive design that incorporates the encapsulated rear bumper and design accessories, like brushed aluminium accents on the lower edges of the fog lamps.

The Ford Verve Concept was designed for the generation that grew up with mobile phones. Every button and switch was crafted with the kind of minute attention to detail that characterises good mobile phone designs. This system philosophy gives the Ford Verve Concept instrument panel centre stack a different feel than that of traditional automotive switchgear.

As product development of a new generation of Ford small cars continues behind the scenes, Ford of Europe is hoping to gauge public reaction to the Ford Verve Concept during the Frankfurt Motor Show.

|GlobalGiants.com|


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Edited & Posted by Surender Hastir | 1:35 PM | Link to this Post


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