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April 30, 2007
Eos Airlines Launches New Brand Marketing Campaign: 'Uncrowded. Uncompromising.' : GlobalGiants.com
Photo: A new brand campaign from Eos Airlines showcases "uncrowded" experiences. Here, in a tennis stadium, two fans happily occupy a large roped-off area, as an attendant stands nearby.
PURCHASE, N.Y., April 30 -- Eos Airlines has earned a loyal following among business and leisure travelers since it launched service between New York and London in late 2005. Eos pioneered its single-class premium service -- "Eos Class" -- on the strength of an innovative cabin design in which Boeing 757s that normally hold 220 passengers are reconfigured with only 48 "suites." Now, Eos is launching a brand campaign that expands on the benefits of this "uncrowded" experience for the airline's guests.
Print advertising will run in leading business and travel periodicals, and a series of non-traditional brand encounters will be created in outdoor media environments. The campaign breaks in the NYC and London media markets, the two cities that Eos currently serves, and is targeted to premium class travelers in the finance, entertainment and fashion industries, among others. |GlobalGiants.com|
Edited & Posted by the Editor | 9:09 AM | Link to this Post
