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March 26, 2007

Nissan to Introduce Tiida in Europe : GlobalGiants.com

NISSAN EUROPE Tilda

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Photo: The Nissan Tiida - available in four and five door versions.


TRAPPES, France, March 26 -- Nissan Europe announced today that it will introduce the Tiida model to Europe from June 2007. The Tiida marks the latest addition to Nissan's current model line-up following the recent launch of its latest C-segment, cross-over vehicle, the QASHQAI.

As part of the Tiida launch strategy, Nissan carefully studied the individual European markets to identify the countries where there was a concentration of loyal customers of Almera and Primera who would consider purchasing a similar model in the future.

Tiida will therefore be distributed in the markets where there is strong demand for such models. These markets include: Baltics, Bulgaria, Croatia, Cyprus, Czech Republic, Finland, Greece, Hungary, Ireland, Malta, Poland, Romania, Russia, Slovakia, Slovenia and Ukraine. As part of the launch strategy, Nissan may, at a later stage, study the possibility of introducing the model to further markets in Europe.

The name Tiida is derived from a word in a Japanese dialect meaning 'ever-changing tide' and sits between NOTE and QASHQAI in terms of price. It will appeal to the customer looking for a more conventional type of car and places an emphasis on traditional values such as comfort, interior space and ease of use. |GlobalGiants.com|


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Edited & Posted by Surender Hastir | 1:28 PM | Link to this Post


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