February 15, 2007
Klondike(R) Becomes First Ice Cream Brand to Sponsor NASCAR Busch Racing Series : GlobalGiants.com
GREEN BAY, Wis., Feb. 15 -- Poised as the largest activation in the history of the brand, Klondike will join Unilever's multi-brand sponsorship and become one of the official sponsors of Evernham Motorsports' #9 Ultimate Chargers(TM) Dodge during the 2007 Busch Series season. Evernham NEXTEL Cup standout drivers Kasey Kahne, Scott Riggs and Elliott Sadler will be behind the wheel.
Unilever North American Ice Cream, headquartered in Green Bay, Wis., is the largest manufacturer and marketer of branded packaged ice cream and frozen novelties in the United States, where the company operates nine manufacturing facilities and employs approximately 3,400 people. Its well-known brands include Breyers(R) Ice Cream, Ben & Jerry's(R), Popsicle(R), Good Humor(R), and Klondike(R). [GlobalGiants.com]
Posted by Editors at February 15, 2007 1:12 PM | Link to this Post