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January 12, 2007

PEPSI-COLA GLOBAL BRAND RESTYLE : GlobalGiants.com

PHOTO: Pepsi is launching a global brand restyle - a 360-degree marketing campaign that will be reflected globally on TV, radio, in print, packaging and online. The first piece of this effort will be new package graphics for Pepsi-Cola that change every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars. [GlobalGiants.com]

Posted by Editors at January 12, 2007 10:22 AM | Link to this Post