December 14, 2006
Smilebox and Hallmark Partner to Deliver Photo Expressions
REDMOND, Wash., Dec. 13 -- Smilebox, Inc., the photo expressions service, today announced a distribution and content partnership with Hallmark Cards, Inc. With the holidays quickly approaching, this partnership will enable customers to access an online catalog of seasonal e- cards, animated scrapbooks, slide shows and interactive postcards that can be customized with their own photos, messages, music and backgrounds. The new photo expressions service marks the first time that consumers can integrate their personal photos with Hallmark online content.
PHOTO: A popular holiday slideshow designed by Hallmark for the Smilebox service. Hoops & Yoyo, Hallmark's popular characters, throw snow balls which turn into the user's photos.
"Greeting cards, whether traditional paper or electronic, help fulfill an enduring need for people to maintain connections with one another," said Steve Ruschill, marketing technology manager at Hallmark. "Smilebox's digital services, combined with Hallmark's creative excellence, provide a new holiday greeting solution for family and friends."
The new photo expressions service, delivered via the Smilebox(TM) platform, utilizes a complete new line of creative content developed by Hallmark's creative staff of writers and designers. Much of the content is developed around popular Hallmark intellectual properties such as the Hoops & Yoyo characters.
The Hallmark Smilebox service is now live and can be downloaded free of charge at http://www.hallmark.com/smilebox. Consumers can email the basic version of a design to family and friends for free with a short ad, purchase the premium version for a one-time fee of $0.99 or $1.99, or subscribe to Club Smilebox for $4.99/month or $39.99/ year and get unlimited premium designs.