December 5, 2006
RIHANNA SIGNS TO COVERGIRL
Award-Winning Songstress Signs with Cosmetics Giant.
PHOTO: Internationally-acclaimed songstress Rihanna has signed with CoverGirl, the best selling make-up brand in the U.S.
HUNT VALLEY, Md., Dec. 5 -- Rihanna, the internationally- acclaimed songstress who has won millions of fans with her smash hit "S.O.S." and charming persona, is joining the CoverGirl family. The 18-year-old star joins the ranks of CoverGirls including Queen Latifah, Molly Sims, Christie Brinkley and Keri Russell. Rihanna will shoot her first CoverGirl ads this December for a nationwide launch in summer 2007.
Rihanna's debut album "Music of the Sun," which she co-wrote with renowned music producer Evan Rogers and his partner Carl Sturken, was released in August 2005. Her world renowned second album, "A Girl Like Me," featuring "S.O.S." and her follow-up single "Unfaithful" has established her among today's top artists. Through it all, Rihanna has managed to stay grounded and strives for her music to be a personal conversation with girls her age -- reflecting their triumphs, complexities and struggles. Rihanna is now working on her third album which is set for release in 2007.
Since its introduction in 1961, CoverGirl has helped launch numerous modeling careers and was one of the first brands to link models' names and faces with a product. The long list of famous CoverGirl models includes Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and the brand is known for consistently signing models who embody both inner and outer beauty, such as current spokesmodel Queen Latifah.
With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), Always(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professional(R), and the luxury and or prestige fragrance licenses for Dolce & Gabbana(R), Valentino(R), Hugo(R), and Gucci(R).
Posted by Editors at December 5, 2006 7:29 PM | Link to this Post