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December 30, 2006

Mazda CX-7, Adrenaline : GlobalGiants.com

Mazda CX-7 Adrenaline


Mazda CX-7 SUV, code-named Adrenaline is designed and built by Mazda Design North America in Irvine, Calif. Adrenaline is a high-performance sport-crossover vehicle designed to promote the essence of all Mazdas, best described as the “Emotion of Motion.”

Based on the all-new Mazda CX-7, Adrenaline is a fully running prototype that showcases Mazda’s commitment to performance. “Adrenaline is athletically inspired for people who demand a car that is as lean and fit as they are and represents their passions, yet doesn’t sacrifice in hauling those passions around,” said Franz von Holzhausen, design director, MNAO. “Adrenaline is tuned like an avid cyclist, and delivers on the promise.”

A wider, lower stance and a bold new face give the all-wheel-drive Adrenaline an aggressive and firmly planted sporty stance. Unique design cues include new front and rear exterior styling, a clam shell front clip, wrap around rear spoiler and an innovative rear glass design. New fenders and doors give Adrenaline a three-inch wider overall stance.

Inspired by the yellow jerseys worn by bicyclists to signify stage and overall winners, Mazda designers chose gradating yellow paint theme, which gives the impression of the vehicle punching through the atmosphere. It is bright, bold and sporty. [GlobalGiants.com]


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Edited & Posted by Surender Hastir | 6:43 PM | Link to this Post


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