December 14, 2006
GM's Hottest Designs and Entertainment's Big Names to Cruise a Runway on the Riverfront
GM Style Celebration.
Photo: General Motors Chairman and CEO Rick Wagoner poses with the award-winning Camaro concept after announcing GM will build an all-new production version of the Chevrolet Camaro in August 2006 in Traverse City, Mich. The sport coupe will be nearly identical to this Camaro concept that was introduced at the North American International Auto Show earlier this year. Production will begin at the end of 2008 and the Camaro will go on sale in the first quarter of 2009. (General Motors Photo/John F. Martin) (United States)
DETROIT – Each January, the automotive world turns its attention to Detroit and the North American International Auto Show (NAIAS). This year, the worlds of fashion and celebrity will also look to Detroit when General Motors hosts a celebration of automotive design in the shadow of the company’s world headquarters to kick off NAIAS media activities.
Photo: 2007 Saturn Sky Red Line will be showcased at the North American International Auto Show 2007.
Named “GM Style,” an exclusive event is planned for Saturday, Jan. 6, 2007 . In addition to a number of famous GM vehicles -- some never before seen in North America -- GM is also inviting some of the hottest names in entertainment to join the vehicles for a walk – or drive – down the runway.
GM is finalizing the celebrity line-up. Currently confirmed are:
Cheryl Hines – Emmy-nominated actress from HBO’s hit comedy “Curb Your Enthusiasm”
Vivica A. Fox – Star of numerous films and television series, including the most-recent edition of “Dancing With The Stars”
Petra Nemcova – One of the world’s top supermodels and a regular in the Sports Illustrated swimsuit issues
Danny Masterson – Best-known for his role on “That 70’s Show,” Masterson will be the evening’s guest DJ
Rachel Zoe – This “stylist to the stars” will prep all the celebrities at GM Style.
“This event is a tribute to style and a celebration of GM’s design renaissance,” said Ed Welburn, global vice president, GM Design. “GM Style will bring Detroit a unique intersection of the worlds of fashion, automotive design and entertainment. Like Paris to the fashion industry and Los Angeles to entertainment, Detroit is the epicenter of auto design. GM's vehicles will take their rightful place on the runway along side some of today's top names in fashions and entertainment."
GM will construct a pavilion just east of the Renaissance Center on the Detroit River to host this salute to style. The pavilion, the first of its kind, will be longer than a football field, climate controlled and able to accommodate a runway for cars and stars.
“The GM Style event will be like none other at the North American International Auto Show,” said Mike Jackson, GM North America vice president, marketing and advertising. “Not to be eclipsed by the star power in the room, Style’s pristine fleet of GM vehicles will captivate the audience with the world debut of a concept vehicle.”
The first-ever GM Style will showcase 17 GM vehicles. Additional details on the event as well as a full list of vehicles will be unveiled at a later date. Confirmed already are:
2006 Camaro Concept – Unveiled to rave reviews from around the world last January, the award-winning Chevrolet Camaro Concept combines dramatic design and exciting performance. A thoroughly modern interpretation of the classic sport coupe, the Chevrolet Camaro Concept recaptures the spirit of one of the most popular sport coupes of all time and redefines the Camaro for new generations of fans.
1951 Buick LeSabre Concept -- One of the most famous concept cars of all time, the Buick LeSabre concept was designed under supervision of GM Design Icon Harley J. Earl. The car took styling cues from jet fighter planes, and Earl personally drove the car for years. Among a myriad of technologies revolutionary at the time, the LeSabre concept could raise its own convertible top if it began raining when the owner was away from the car. Under the watchful eye of Welburn, GM recently restored this automotive icon at their Design Center in Warren , Mich. , the same facility where the vehicle was created.
2006 Pontiac Solstice Weekend Club Racer Concept – A Detroit debut, GM Performance Division built the Solstice Weekend Club Racer concept to showcase how a racing version of the car might be configured. With a custom bronze paint job, power for the car comes from a turbocharged 2.0L four-cylinder engine rated at 325 horsepower.
2006 Saab Aero X Concept – Another Detroit debut, the Saab Aero X concept harnesses the power of Saab's aviation and Scandinavian roots to make a unique statement in performance car design. Saab Aero X adopts a cockpit canopy, just as you would see on a jet aircraft. It offers the Aero X pilot full 180 degree vision. The Aero X concept, powered by a 400 hp BioPower engine using 100 percent ethanol fuel, made its world premiere at the 2006 Geneva Motor Show and its North American debut at the 2006 New York Auto Show.
2007 Saturn Sky Red Line – After being unveiled at the 2006 New York Auto Show, the Saturn Sky Red Line went on to critical acclaim and is now reaching Saturn retailers. The Saturn Sky Red Line boasts one of the most powerful engines (260 hp/260 foot-pounds of torque) GM has ever produced based on its size (2L). Its 0 to 60 mph time is just over five seconds, and Edmunds.com called it “the most interesting blend of style and performance.”