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November 19, 2006
UNITED COLORS OF BENETTON: 40 Years
Benetton 40th Anniversary.
Benetton celebrated its 40th anniversary at the Pompidou Centre in Paris, staging for the first time a catwalk in honour of its forty years of fashion. A special event that also looks to the future, showcasing a month-long exhibition, Fabrica: les yeux ouverts.
PHOTO: Benetton: Product Campaign: Fall/Winter 1983-84; Photo: Alberto Dell'Orto.
A brand that looks to the future while preserving its strong multiethnic and global vision. Young models and a cool styling for both the elegant and casual outfits, but always with a leitmotiv of colour, dynamism and internationality. Men play an ever more important role, as do accessories and footwear which are an increasingly important defining element of the Benetton style.
PHOTO: LIFE Magazine 1984
The development of Benetton’s commercial organisation has been supported by a major programme of investment in megastores, some of which are directly managed by the Group. These stores are characterised by their large dimensions, their prestigious locations in historic and commercial centres and by the high level of customer services they offer. The new Benetton megastores carry complete casual womenswear, menswear, childrenswear and underwear collections, as well as a wide selection of accessories, offering a full range of Benetton style and quality.
Today, the Benetton Group is present in 120 countries around the world. Its core business is clothing: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, fashion oriented Sisley, Playlife leisurewear and Killer Loop streetwear. The Group produces around 115 million garments every year. Its retail network of 5,000 contemporary stores around the world, offers high quality customer services and generates a total turnover of around 1.8 billion euro.
Edited & Posted by the Editor | 10:34 PM | Link to this Post
