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November 18, 2006

Sir Richard Branson Gives Green Light to Saab BioPower

DETROIT — Move over fossil fuel – that’s just so passé – or that’s the message as the UK ’s most high-profile and best-known businessman Sir Richard Branson takes delivery of a Saab 9-5 BioPower.

Saab BioPower


Sir Richard’s switch to his Saab flex-fuel car, which runs on the eco-friendly and renewable fuel source bioethanol E85 (made from plant products such as wheat and grain), reinforces the Virgin boss’ unwavering commitment to fighting one of the biggest challenges of our times – that of global warming.

Speaking today as he took the keys of his new Saab, Sir Richard said: “I am convinced that biofuels are the way forward, both for the car and aviation industries, which is a vision we share with Saab. Now we need to extend that vision to others. It’s high-time that flex-fuel cars, such as the Saab 9-5 BioPower, are given the same concessions in the UK as other green cars, like for example, exemption from London’s Congestion Charge.”

Earlier this year, the Virgin Group announced that all profits and equity realizations over the next 10 years from the group’s worldwide transport companies, including Virgin Atlantic and Virgin Trains in the UK , would be invested in the renewable energy sector.

Saab is a division of General Motors Corp. Saab Automobile USA is the importer and/or distributor of the Saab 9-3, 9-5 and the 9-7X SUV for Saab Automobile AB, Sweden .


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Edited & Posted by the Editor | 7:29 PM | Link to this Post






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