« SWISSTECH PRODUCTS BODYGARD 5-IN-1 EMERGENCY TOOL | Main | MERCEDES-BENZ DIESEL MARATHON »
October 20, 2006
Ford Designer draws Inspiration from Fashion Industry
Ford designer Anthony Prozzi says that the design of the 2007 Ford Edge’s clean lines and flowing design exemplify the order and organization that people are looking for.
Automotive designers draw their inspiration from a wide array of sources, but Ford designer Anthony Prozzi says the fashion industry is an especially fertile breeding ground.
“As a designer, you have to have a sixth sense to predict what’s going to happen next,” says Prozzi, who worked for fashion maven Donna Karan before joining the design team at Ford. “Fashion is a wonderful barometer because fashion designers are a lot more progressive, and they’re able to move a lot quicker. It takes us years to build a car, but a fashion designer can put a collection together in a few weeks.”
“Look at the ’60s, for example. The decade began with crew cuts and bouffant hairdos, and by middecade, miniskirts, hot pants and go-go boots were commonplace,” he says. “It was an era of counterculture and individualism, and people wanted a car that was a little naughty without being decadent. The Mustang represented that brilliantly. Like the hot pants and go-go boots, it was the antithesis of prim and proper.”
In today’s busy world, Prozzi says, mass clothing retailers such as Target and Banana Republic are responding with high fashion that is versatile and affordable. Ford is responding with the 2007 Edge.
He says the Edge reflects the mood of today’s society.
“These days, everyone’s running around like crazy people. They’ve got kids in school. They’re trying to balance their work life and their personal life. The last thing they want to look at is something that’s disheveled and disorganized,” he says. “People want more order and organization in their lives. Those ideas are represented in the Edge’s clean lines and flowing design.”
Edited & Posted by the Editor | 10:21 PM | Link to this Post
