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September 14, 2006

NVIDIA Powers World's First DVB-H-Based Mobile TV Cell Phones

NVIDIA(R) GoForce(TM) Handheld Technology Powers Global Mobile TV Roll-Outs Enabling a New Viewing Experience for Consumers.

NVIDIA Corporation (NASDAQ:NVDA), the worldwide leader in programmable graphics processor technologies, has announced that its NVIDIA GoForce handheld graphics processing units (GPUs), are powering some of the world's first mobile TV production roll outs.

NVIDIA SAMSUNG


DVB-H, or Digital Video Broadcasting for handheld devices, delivers digital broadcast quality TV to your mobile phone. NVIDIA GoForce handheld GPUs provide hardware acceleration for Mobile TV, delivering higher quality visuals than devices using only software, and with less drain on the battery.

The first of these devices to launch was the Samsung P910 in Italy, and due to launch in 2006 in the US is the Forseer device, designed and manufactured by HTC, and coming to market with Modeo, a subsidiary of Crown Castle International.

Launched first in Italy shortly before the commencement of the 2006 World Cup, 3G operators '3' and TIM, rolled out the Samsung P910, one of the world's first DVB-H handsets. While the handset resembles a basic clamshell design, once opened, the screen can be rotated 90 degrees to allow for a more natural angle for television viewing.

During 2005, Modeo successfully piloted its DVB-H mobile broadcast network in Pittsburgh. Modeo plans to launch completed DVB-H networks during 2006 in select major US markets, including New York City. Modeo is currently working on a nationwide deployment of its network to the top 30 US markets, with launches targeted throughout 2007.

It has been predicted that around 24 million US mobile users will be paying for some form of TV/Video content and services on their mobile devices by 2010.


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Edited & Posted by the Editor | 6:40 AM | Link to this Post






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