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September 21, 2006

LONG LIVE INDIVIDUALITY AT GAP

Gap 'T-Shirt Shop' Ad Campaign featuring cast of celebrities including Jeremy Piven, Mia Farrow, Aaron Eckhart, Natasha Bedingfield and Common.

SAN FRANCISCO – Gap is celebrating its heritage in self-expression and individuality with its second fall advertising campaign entitled “T-Shirt Shop.” The campaign, which focuses on T-shirts, features a diverse ensemble of actors, musicians, and style makers including Jeremy Piven, Mia Farrow, Aaron Eckhart, Natasha Bedingfield, Common, Eva Herzigova, Pete Wentz, Lou Doillon, Paula Patton, Kristen Stewart, Brice Marden and Yvonne Force.

Gap T-Shirt


Gap’s latest campaign of the season is comprised of black and white print ads shot by acclaimed photographers Inez van Lamsweerde and Vinoodh Matadin. Each shot features a celebrity wearing their favorite Gap T in a way that expresses their individual style. From a laid back image of actor Aaron Eckhart sporting a baseball T, to an animated shot of musician Pete Wentz (Fall Out Boy) rocking out as he tears off his striped T, the images convey the personality and energy of each celebrity. To reinforce the message of individuality, the campaign is tagged with the message ‘long live individuality’ and each campaign image has a corresponding tagline – such as your expression, your spirit, your attitude – capturing the emotion of the shot.

Gap Inc. is one of the world's largest specialty retailers, with more than 3,000 stores. Gap operates four of the most recognized apparel brands in the world — Gap, Banana Republic, Old Navy and Forth & Towne.


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Edited & Posted by Surender Hastir | 10:09 AM | Link to this Post


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