Liz Hurley Named the New Face of Jordache Jeans

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September 5, 2006

Liz Hurley Named the New Face of Jordache Jeans

Jordache Unveils Their Newest Ad Campaign.

Jordache will unveil a US national advertising campaign featuring model and actress Elizabeth Hurley. Shot by famed photographer Michael Thompson in his NY studio, the campaign features Hurley clad in classic Jordache Jeans, edgy with a whip and the iconic Jordache horse. The first ad will run in US national publications beginning in September and will run through the holiday season.

The latest campaign exemplifies Jordache's commitment to the classic quality it is known for, with a sophistication that keeps Jordache a celebrity and fashionista favorite. In the campaign, Hurley wears the Jordache Vintage line, sold in high-end retail stores as well as the new Jordache Legacy line launching exclusively at Macy's. All jeans have embroidered back pocket stitching with superior fits and modern styles.

Jordache catapulted to fame in the late 70's as a leader in the designer-label jeans category. At the height of its popularity, Jordache Jeans were designer favorites and its highly anticipated ad campaigns were seen as innovative.

Edited & Posted by the Editor | 5:41 AM | Link to this Post