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September 7, 2006

Imation Gets Down to Business with Its Highly-Anticipated Blu-ray Discs

New high-definition format offers five times the data storage capacity of standard DVD media.

Imation Corp (NYSE:IMN) has announced the availability of its Blu-ray media. With Imation Blu-ray media, professionals have a simple solution for managing their growing quantity of critical data storage. Available in recordable (BD-R) and rewritable (BD-RE) formats, Imation Blu-ray discs store up to 25 GB of digital files -- five times the capacity of standard DVDs -- and are ideal for reliable business backup, including medical and government imaging, photography, videography, as well as high definition video recording.

Imation Bluray


BD-R and BD-RE, Imation's first high-definition recordable media, offer high quality, "single session" optical backup. They are an ideal and efficient backup and archive solution for organizations of all sizes with high-capacity data storage needs. Blu-ray discs also allow for recording of high-definition television and video content, with crystal-clear picture and sound quality.

Imation Blu-ray discs are produced with a unique protective coating that provides scratch-resistance, anti-static dust resistance, and smear- resistance, ensuring a more durable and protected media surface. For even greater storage, Imation will also manufacture double-layer Blu-ray media later this year, delivering 50 GB of capacity on a single disc -- 10 times the capacity of standard DVD discs.

Imation Corp is focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. It has more than 50 years of data storage leadership beginning with the development of the world's first computer tape.


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Posted by Editors at 7:55 AM

September 6, 2006

Nickelodeon Enters New Multi-Year Licensing Agreements

Borton & Sons, Reichel Foods and Seapoint Farms to Introduce Fruits and Vegetables Featuring Popular Nickelodeon Characters.

New Dora the Explorer, Avatar and The Backyardigans Products Including Edamame (dish of green soybeans), Apples, Pears, and Cherries Set to Hit Grocer's Shelves in the USA.

Nickelodeon has announced Dora the Explorer and SpongeBob SquarePants branded organic Edamame as part of its expanded character licensing program focused on fresh and packaged fruits and vegetables. Nickelodeon also announced that it has licensed several of its most popular TV characters -- including SpongeBob SquarePants, Dora the Explorer, Avatar: The Last Airbender, The Backyardigans and Blue's Clues -- to an expanded roster of distributors that will begin introducing fruit and vegetable products including pears, apples and cherries with the Nickelodeon characters in supermarkets, beginning in September. The agreements are based on the success of the innovative licensing initiative launched by Nickelodeon in 2005 to encourage healthier diet and lifestyle choices for kids.

Nickelodeon


Using its characters to entice kids to try healthy food alternatives is just one of the ways Nickelodeon has been working to encourage healthy, balanced lifestyles for kids.

Nickelodeon is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 90 million households and has been the number- one-rated basic cable network for eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.


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Posted by Editors at 10:51 AM

September 5, 2006

iLounge.com Releases Updated, Expanded Free iPod Book 2.2 for Download

Acclaimed Book Now Updated and Expanded by World's Leading iPod and iTunes Web Site.

Need some light weekend reading? If you own Apple Computer's iPod or are thinking of buying one, The Free iPod Book 2.2 from iLounge.com is a must-read -- an eye-popping guide to All Things iPod, iTunes, and beyond.

IPOD ITUNES ILOUNGE


Freshly expanded from its acclaimed prior edition, recently recommended by The Wall Street Journal's Walter Mossberg as "the free manual on getting the most from your iPod," the free iPod Book 2.2 is the industry's leading publication on iPods, accessories, iTunes, and more. Now featuring over 200 pages and nearly 1,000 ratings of iPods and accessories, the Book 2.2 has been updated to cover every iPod subject of possible interest, organized in easy-to-digest, beautifully designed sections. And amazingly, the new edition is available today as a free PDF-format download from the iLounge.com web site -- no strings attached.

In addition to updates to its prior 100-plus iPod tips, this edition includes timely new guides to Apple's recently released Nike Sport Kit, iPod U2 Special Edition, and iPod troubleshooting, all presented within larger sections, such as iPods At The Gym, Buying a New iPod, and Maintaining and Repairing Your iPod. A special section called Gifting to iPod Fans will help you choose top gifts at any price level, while a section on Selling Your iPod will help you get a fair price for your old hardware.

Tired of cheap, me-too add-ons? The Book 2.2 spotlights new, high-end accessories, including the retrofitting of a $50,000 2006 Porsche Boxster with a $3,000 iPod video-ready kit, and over-$1,000 speaker systems from Geneva Lab. It also helps you find the best speakers, headphones, and iPod protectors -- no matter what your budget or fashion sensibilities. Whether you're looking for help with Apple's iTunes software, trying to pull music off of your iPod, attempting to create iPod-ready videos, or interested in cool non-iPod gadgets, the new Book has plenty to offer.

The Free iPod Book 2.2 can be downloaded today from http://www.ilounge.com/library, alongside earlier iLounge Buyers' Guides and Books dealing with older model iPods and their accessories.

Headquartered in Irvine, California, The Media LLC's iLounge is the world's leading resource of iPod information, not affiliated with or owned by Apple Computer or any other vendor of iPod accessories or services.


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Posted by Editors at 6:22 AM

Liz Hurley Named the New Face of Jordache Jeans

Jordache Unveils Their Newest Ad Campaign.

Jordache will unveil a US national advertising campaign featuring model and actress Elizabeth Hurley. Shot by famed photographer Michael Thompson in his NY studio, the campaign features Hurley clad in classic Jordache Jeans, edgy with a whip and the iconic Jordache horse. The first ad will run in US national publications beginning in September and will run through the holiday season.

Jordache Jeans Elizabeth Hurley


The latest campaign exemplifies Jordache's commitment to the classic quality it is known for, with a sophistication that keeps Jordache a celebrity and fashionista favorite. In the campaign, Hurley wears the Jordache Vintage line, sold in high-end retail stores as well as the new Jordache Legacy line launching exclusively at Macy's. All jeans have embroidered back pocket stitching with superior fits and modern styles.

Jordache catapulted to fame in the late 70's as a leader in the designer-label jeans category. At the height of its popularity, Jordache Jeans were designer favorites and its highly anticipated ad campaigns were seen as innovative.


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Posted by Editors at 5:41 AM

September 4, 2006

Siemens Motor Control System Makes Trains More Reliable

Siemens Shanghai Motor Control Train


Siemens has developed Sitrac, a new system for controlling the drive motors of rail vehicles. Sitrac requires fewer sensors, which reduces down time of the drive units and ultimately increases availability of trains. The system developed by Siemens rail technology experts in Erlangen is equipped with very robust control technology. The system recognizes the motor’s rotational speed, without requiring a rotational speed sensor, and uses the current converter to adjust the torque, and therefore also the rail vehicle’s traction. The picture above shows a commuter train in Shanghai which uses Sitrac.


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Posted by Editors at 6:14 AM

September 3, 2006

Toshiba Premieres New V Series Portable Media Player

Toshiba's gigabeat V Series boasts a large viewing LCD screen and up to 8 hours of continuous video playback.

Toshiba America Consumer Products, L.L.C., ("Toshiba") has announced the new MEV30K V Series portable media player -- the latest addition to its gigabeat line. Adding to the already popular gigabeat S Series portable media players, the V Series features a larger viewing screen and extended battery life for the ultimate portable video experience.

Toshiba Gigabeat


The new V Series features a beautiful 3.5" (diagonally measured) TFT LCD display with 320 x 240 resolution for a superb video on the go experience. With up to 8 hours of video playback capability, the V Series is a perfect companion on any trip as it allows users to watch a full movie or even three. With a 30GB(2) internal hard disk drive, there is room for all kinds of content. The unit supports Windows Media(R) Video 9 and 10 allowing for videos to be transferred from a Windows based PC right onto the player utilizing Windows Media Player 10.

Aside from handling video in style, the gigabeat V Series is also a great audio player. The rechargeable Lithium ion battery provides consumers with up to 25 hours of continuous music playback. The V series supports MP3, WMA, WMA Lossless and WAV audio files and is also compatible with Windows DRM 9 and 10, allowing for music purchase or subscription through services such as Napster(R), eMusicsm and RealNetworks(R) Rhapsody(R). Consumers can also transfer all of their music to the gigabeat through Windows Media Player 10.

Toshiba America Consumer Products, L.L.C. is a limited liability company, owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide.


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Posted by Editors at 4:36 AM

September 2, 2006

Celebrities Sign the Olay Definity Reflections of Hope Mirror for Charity

Olay Definity Reflections of Hope Mirror to be auctioned, with Proceeds Benefiting The Skin Cancer Foundation.

LOS ANGELES -- Jaime Pressly, Virginia Madsen, James Denton, Isaiah Washington, Wentworth Miller and many more celebrities signed the Olay Definity Reflections of Hope Mirror at the TV Guide After Party Celebrating the 58th Annual Primetime Emmy Awards. The beautiful antique mirror displaying the signatures of more than 25 celebrities will be auctioned on eBay beginning September 5th and closing September 15th. Olay will donate 100% of auction proceeds to The Skin Cancer Foundation, a Foundation devoted to the prevention, detection and treatment of skin cancer.

P&G Beauty


A sponsor of this year's TV Guide After Party, Olay Definity hosted a beauty suite where celebrities had the opportunity to sign the one-of-a-kind mirror and sip on the exclusive Olay Defini-tini, the first-ever glowing cocktail debuting in two flavors: Pear and Luminous Lemonade.

Olay Definity hydrates to reduce the appearance of discolorations so what you see is luminous, more flawless skin.

P&G Beauty sells more than 130 different brands in over 180 countries worldwide that touch and improve lives daily. P&G Beauty brands include: Pantene(R), Head and Shoulders(R), Olay(R), Max Factor(R), Cover Girl(R), Gillette(R) Complete Skin Care for Men, Always(R), Joy(R), Hugo Boss(R), Wella(R), Herbal Essences(R), Clairol Nice 'n Easy(R) and SK-II(R).


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Posted by Editors at 8:13 AM

September 1, 2006

COCA-COLA & APPLE TEAM UP ON MAJOR MUSIC PROMOTIONS IN EUROPE

Promotion Includes Give Away of 70 Million Songs from the iTunes Music Store in the UK & Thousands of iPods in Germany.

Coke itunes

Coca-Cola and Apple have announced a music partnership in Europe that includes major promotions in the UK and Germany and the launch of a new Coke branded music website across Europe, including the GB, Germany, Austria and Switzerland. As part of the promotion, Coke and Apple will be giving away 70 million free songs from the iTunes Music Store in the UK and thousands of iPods in Germany.

Coca-Cola Music


The new www.Coca-Cola.com/music website is a Coke branded music destination that features iTunes integration throughout. It will provide fans with links to music and information focused on giving fresh talent new exposure. In the UK, Germany, Austria and Switzerland, unsigned artists will have a venue to upload songs and get broad exposure on the site through artist highlights, European podcasts available on iTunes, and invitations to play at Coke sponsored European festivals.

"We're excited to announce this partnership with Apple," said Dominique Reiniche, president of Coca-Cola European Union Group. "Together we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience every day."

"iTunes has sold more than 200 million songs in Europe with 150 million songs sold in just the past year," said Eddy Cue, Apple's vice president of iTunes. "We're thrilled to work with Coca-Cola to expand the reach of iTunes and bring more great music to European fans."

In the UK, 70 million song codes will be in promotional packs of Coca-Cola and Diet Coke, which will be redeemable for a free song from the iTunes Music Store. Through www.Coca-Cola.com/music, participants will be able to access iTunes and redeem their codes. Participants enter the code found on the Coca-Cola promotional label and choose any 79 pence single song from iTunes' vast catalogue of over three million songs. The Coca-Cola iTunes promotion will run for six weeks, with a 5 song limit per person.

In September, Coke will be giving away an iPod and 50 songs from iTunes every hour for 8 weeks in Germany at (www.coca-cola.de). Coke customers there will be able to exchange their Coke Fridge loyalty coins into free songs from iTunes. Promotions in additional countries across Europe will be rolling out in the coming months.

With Apple's legendary ease of use, pioneering features such as integrated video and podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 2,500 music videos, Pixar short films, and more than three million songs from the major music companies and over 1,000 independent labels.


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Posted by Editors at 12:07 PM

Lancome Announces Elettra Rossellini Wiedemann as New Spokesmodel

Lancome, the leading French luxury beauty brand has signed Elettra Rossellini Wiedemann as its newest spokesmodel.

According to Lancome, "A student, model and world traveler, Rossellini Wiedemann personifies what it is to be a modern woman these days. Her energy, passion and joie de vivre make her a perfect personality for the French beauty brand, while the fact that she is Italian and Scandinavian on her mother's side, German on her father's side and American by nationality will serve her well as she represents Lancome in countries around the globe."


Lancome Rossellini Wiedemann


"Due to her cosmopolitan background, Elettra is a young woman of her time who lives in New York, regularly travels to Paris, which she loves, and always remains in touch with the world around her," says Odile Roujol, General Manager of Lancome International. "Simply by looking at her and listening to her, one knows that she will contribute her grace, intelligence and optimism to the Lancome vision of women."

Rossellini Wiedemann is no stranger to Lancome, as her mother, the actress and model Isabella Rossellini, represented the brand for 14 years. "When Elettra told me she had signed with Lancome, I felt as if I had reunited with a dear friend," said Rossellini.

Rossellini Wiedemann, who is fluent in English, Italian and French, says the best part of her job is getting to travel around the world, see different cities and learn about other cultures. When she isn't working and studying, she keeps in shape by playing sports and doing yoga. She is a very active, open-minded and curious young woman who is conscious of social issues and has numerous interests, including art, science and the protection of the environment.

Rossellini Wiedemann, with her luminous brown eyes, light brown hair and Audrey Hepburn-like charm, will be featured in advertising for a number of products, including new foundation, mascara and lip gloss. Her first ads, for skincare, will break in Asia at the end of 2006; other advertising campaigns will run worldwide starting in January 2007.

Rossellini Wiedemann was born and raised in New York City. When she isn't walking the runway for top fashion brands such as Alberta Ferretti, Bill Blass and Diane von Furstenberg, she can be found at college in Manhattan, studying politics, history and economics. During the first half of her summer break from school, she worked on her debut Lancome advertising campaign; during the second half, she volunteered in Africa at a world-renowned center for elephant conservation.

Like her mother, Rossellini Wiedemann never planned on becoming a model. When she was 15, a family acquaintance suggested she give modeling a try. Her first booking was for German Vogue and she subsequently appeared in top fashion magazines including American Vogue, Teen Vogue, Glamour, Ten, Harper's Bazaar and Another Magazine. This work has brought her before the lenses of such respected photographers as Bruce Weber, Nathaniel Goldberg, Pamela Hanson, Robert Erdmann, Ellen von Unwerth and Fabrizzio Ferri. Rossellini Wiedemann has been featured in Abercrombie & Fitch's quarterly catalog and ad campaigns for Salvatore Ferragamo, Bill Blass and Catherine Malandrino.


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Posted by Editors at 7:32 AM

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