PUMA at the EURO 2006

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August 4, 2006

PUMA at the EURO 2006

PUMA sponsoring EURO 2006 Athletic European Championships.

PUMA is for the first time one of the main sponsors of the Athletic European Championships. This year, the event is to take place in Gothenburg, Sweden, from the 7th until the 13th of August at the Ullevi stadium. PUMA has closely cooperated with the Swedish Athletics Association since 2004 and is the kit supplier of the Swedish national team, which has been very successful on an international basis in the past few years.

The EURO 2006 will have 1400 athletes from 49 countries participating in the Championships; around 2000 media representatives are accredited to cover the event. 65 000 000 TV spectators are expected to follow the competitions each day, 32 000 will assist at the Championships in the Ullevi stadium. As one of the main sponsors, PUMA will outfit a total of 3000 volunteers during the EURO 2006 week.

PUMA has been strongly connected with athletics for many years, `RunningÂ´ being one of PUMA's core business segments. With this sponsorship, it will further enhance the brand’s visibility in this category and strengthen PUMA's position as one of the leading suppliers in athletics.

Being one of the most attractive and biggest sporting events in Scandinavia since the 1995 Athletic World Championships, the EURO 2006 will achieve high brand visibility for PUMA. The sponsorship is part of an extensive marketing campaign which includes advertising and communication measures, as well as a wide array of entertainment activities.

PUMA has launched a special EURO 2006 collection in the Swedish national colours yellow and blue, and PUMA and the Swedish Athletics Association intend to further strengthen their cooperation with the shared claim “Go Sweden” at this years Championship.

Edited & Posted by the Editor | 4:06 PM | Link to this Post