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August 9, 2006
Nike and Apple Launch Nike + iPod Sport Kit
Running Will Never Be the Same.
Nike and Apple have officially brought together the worlds of sport and music with the retail launch of the Nike + iPod Sport Kit . The Nike + iPod Sport Kit is the first product developed through the partnership that was announced by Nike and Apple in New York on May 26, 2006.
The Nike + iPod Sport Kit allows Nike+ ready footwear to communicate with the Apple iPod nano through a sensor in the Nike+ footwear and a receiver plugged into the nano. The Nike + iPod Sport Kit allows the runner to receive audible updates on speed, distance and calories burned upon request throughout the run.
A small electronic sensor feeds performance information from a pair of Nike running shoes to a receiver on the iPod nano. (The iPod nano is the mid-size entry of the three iPod models.) The iPod nano displays the real-time data while the user listens to a personalized playlist of music. A small built-in pocket within the sole of the Nike+ shoes holds the sensor. An armband, as well as additional Nike+ clothing apparel, holds the iPod nano with connected receiver and cords securely in place.
The Nike + iPod Sport Kit will be available through the Apple Store (www.apple.com), Apple’s retail stores, Apple Authorized Resellers as well as Nike.com (www.nike.com), Niketown, NikeWomen stores, www.nikeplus.com and select retail stores in the US.
NIKE, Inc. (NYSE:NKE) based near Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
The Nike + iPod Sport Kit requires a Nike+ shoe and a iPod nano with Mac with a USB 2.0 and
Mac OS X version 10.3.9 or later and iTunes 6.0.5; or a Windows PC with a USB 2.0 port and
Windows 2000, XP Home or Professional (SP2) and iTunes 6.0.5.
Edited & Posted by the Editor | 7:30 AM | Link to this Post
