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August 3, 2006

IWC Watches opens its latest flagship store in Seoul

After opening in Dubai, Las Vegas, Hong Kong, Zurich and Bangkok, IWC is celebrating the opening of its latest flagshipstore in Seoul.

IWC Watches

The IWC Boutique houses the most comprehensive collection of IWC watches with the objective to create a unique yet high quality service to IWC customers.

IWC was created by a young American named F.A. Jones. Following his founding of the company in Schaffhausen in 1868, he also left the genetic code, so to speak, that has been revived in the Portuguese F.A.Jones. Back then, Jones started out with half a dozen basic movements in several different versions. These have gone down in watchmaking history as Jones calibers. Today, IWC watches with Jones calibre are very much in demand as collector's items. The Portuguese F.A. Jones is available worldwide in a limited edition of 500 watches in platinum, 1000 in 18ct. rose gold, 3000 in stainless steel.

Skeletonised watches have a long tradition at IWC. This high art is also continued with the F.A. Jones Squelette. The hand of the master craftsman transforms the Portuguese F.A. Jones into a filigree horological work of art. It is considered by connoisseurs as the highest level of craft perfection. This boutique exclusive model is limited to 100 watches in rose gold and 50 in platinum worldwide.

The restrained color spectrum of white, metallic grey and black underlines the guiding principle of IWC: "We are the Engineers of fine Watchmaking". The penchant for understatement associated with the IWC brand is reflected in the restrained atmosphere of the IWC Boutiques. There is nothing here to distract you from the main attraction: the watches from IWC, that remain true to their philosophy of "Probus Scafusia" - Good, solid craftsmanship from Schaffhausen. The art of complex simplicity so closely associated with the IWC brand is thus reflected in the architecture. Simple, minimalist forms combined with glass and metal create an attractive eye-catcher and invite customers to walk in.


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Edited & Posted by the Editor | 6:48 PM | Link to this Post






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