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August 1, 2006
COCA-COLA INVITES THE WORLD TO CREATE ON-LINE WITH - THE COKE SIDE OF LIFE
Coca-Cola.com brand site launched simultaneously in 26 countries and 6 languages.
Atlanta, July 28, 2006 - The Coca-Cola Company today announced it has re-launched www.coca-cola.com as its new Coca-Cola brand site. The site is based on the core creative idea of "The Coke Side of Life", the Company's new global marketing platform for brand Coca-Cola. It will invite visitors around the world to participate in the evolution of the brand's heritage. At the same time the Company's corporate website has changed its address to www.thecoca-colacompany.com. Under this site, users will continue to find corporate information, including company news, investor information, corporate responsibility efforts and career opportunities.
Launching the new Coca-Cola brand website continues the commitment of the Company to establish a multimedia platform for "The Coke Side of Life" campaign. "Throughout Coke's history, we have seen people use the brand, its icons and heritage as a creative source," said Marc Mathieu, senior vice president for Global Core Brands, The Coca-Cola Company. "In the 60's, it was Andy Warhol, today it's people all over the world on the internet developing their own interpretations of the brand. We believe the independent creative process is a vital part of our heritage. With this site we want to give a further opportunity for these imaginative minds to be part of our creative process."
As part of its launch, the content on the site will be driven by a series of bi-weekly and monthly challenges to consumers around the world, which will be posted on www.coca-cola.com. The goal of the site is to develop organically into a global user generated content portal with three key differentiators from other consumer marketing sites: First, visitors are given a theme/challenge to focus their creativity and are provided tools to develop their ideas; second, winners of the challenges are rewarded for their input, and; third, users gain access to a truly global community which is invited to judge their entries. These features will allow visitors to have a more inclusive role in the Company's creative process.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
Edited & Posted by the Editor | 1:56 PM | Link to this Post
