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August 2, 2006

BENETTON PLAYLIFE COLLECTION FALL/WINTER 2006/2007

Playlife Casual Sportswear Fashion from Benetton.

Benetton PlayLife Campaign

Playlife, the casual sportswear label, presents a collection of allusions, cross-fertilisations, reminiscences and remakes for autumn winter 2006-2007. The collection’s key feature is its fusion of sportswear and casual wear. It revives, reinterprets and revisits popular styles from the past and timeless classics of both genres, rethinking them for today’s tastes, needs and moods.

The collection follows two themes, the same for both men and women.

Sportswear draws inspiration from a look that was all the rage in the 80s. The paninaro style emerges once more with its seemingly casual smartness. His and her coloured down jackets are the theme’s visiting card: very padded, very colourful, very gorgeous. He wears them with classic sports trousers and shirts with a slightly worn air, but above all with striped or plain-colour polo shirts. Simple, close-fitting knitwear, sweatshirts and T-shirts give that touch of elegance typical of the period. For her, classic sportswear styles have more feminine proportions and shaping: the sleeveless waistcoat, the windcheater, tracksuit bottoms, rock-climber trousers. Then, of course, things only for her: miniskirts, low-neck T-shirts, beachwrap-skirts. Cotton-feel fabrics are tamed with high-tech treatments. Basic colours – off-white, black, red and blue – mix with bright hues – cyclamen, purple, saffron, emerald, pumpkin – and new shades of mid-blue, pale blue and pink.

Heritage: in keeping with the idea that nothing is destroyed, everything is transformed, this range follows the thread of second-hand and vintage. This is clearly just an effect achieved by extreme washing treatments, design research and know-how. The result is worn, metabolised clothes; each detail is understood and appreciated. He has army-style overwear; worn trousers full of decorative details; old-style knitwear; “survivor” shirts and T-shirts. She has the same military look but softened by feminine styling: flying jackets; explorers’ safari jackets; uniform jackets; close-fitting trousers in various lengths and knee-length skirts. Only T-shirts and sweatshirts have romantic touches: figure-hugging; low-cut necklines; embroidered; cross-over styling with a definite lingerie look. The cotton-blend fabrics are treated to lose their stiffness and, not least, colour. Only dusty shades of lavender, pumpkin, aquamarine, chestnut, green, claret and basic colours.


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Edited & Posted by the Editor | 6:43 PM | Link to this Post






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