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August 30, 2006

Chevrolet Drives “Green” to 2006 MTV Video Music Awards by Going “Yellow”

A Customized Fleet of E85 Ethanol Compatible Chevy SUVs.

Chevy MTV


NEW YORK – Chevrolet will demonstrate that “yellow is the new black” when it comes to style at the 2006 MTV Video Music Awards (VMAs), Thursday, August 31. As the “official vehicle” of the VMAs, Chevrolet will provide a customized fleet of 60 E85 compatible SUVs to transport talent to the Awards telecast at Radio City Music Hall and provide production support in and around New York City.

Chevrolet and MTV are partnering around the 2006 VMAs to help educate viewers on E85 ethanol technology in an effort to raise awareness about reducing greenhouse gas emissions and curbing dependence on fossil fuels. The specialty fleet will be branded to promote the show as well as GM’s Flex Fuel technology, which is at the center of a “Live Green, Go Yellow” initiative. This marks the first time a manufacturer has provided a fleet of E85 vehicles that have been customized specific to a major awards show.

The 2006 MTV Video Music Awards are being held on August 31, 2006 at Radio City Music Hall in New York City. The show will be available to a potential viewing audience of more than 1.3 billion people via MTV’s global network of 50 channels reaching 481.5 million households around the world as well as through syndication. Its convergent and original online programming will reach the entire interactive community, via MTV’s 43 Web sites around the world.


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Edited & Posted by Surender Hastir | 7:54 AM | Link to this Post


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