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August 2006 Issue


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August 31, 2006

Merck Publishes New Consumer Health Guide to Help Patients Make the Most of Their Annual Doctor's Visit

New Guide Latest in Merck's 100-Plus-Year Tradition of Providing Unbiased Health Resources as a Public Service to the Community.

Merck & Co., Inc. announced today the launch of a new free information resource for consumers -- the Guide to Making the Most of Your Annual Doctor's Visit -- a tool to help patients more effectively communicate with their doctors. Consumers can receive a copy of the Guide to Making the Most of Your Annual Doctor's Visit free-of-charge by visiting http://www.yourhealthnow.com/ or by calling (888) MERCK-38 (888-637-2538).

MERCK HEALTH GUIDE


An annual physical is the one time people get a full assessment of their overall health. The Guide to Making the Most of Your Annual Doctor's Visit, which was created with the input of doctors and patients, advises people to spend a few minutes before each doctor's visit thinking about any recent changes in health or questions to be discussed with their doctor. This preparation can help patients have a more productive visit with their doctor and also can ensure that people do not leave the office with questions they forgot to ask.

The Guide to Making the Most of Your Annual Doctor's Visit follows the launch of the Guide to Affordable Medicine, a consumer resource that provides information on how to navigate the various government and private programs that offer medicines at a discount or for free. Merck is making both Guides available free-of-charge as part of the Company's commitment to provide health information resources to the public, which began in 1899 with the publication of the first Merck Manual.

The Guide to Making the Most of Your Annual Doctor's Visit will be distributed to doctors' offices throughout the United States and local community health organizations.

Merck & Co., Inc. is a global research-driven pharmaceutical company. Established in 1891, Merck discovers, develops, manufactures and markets vaccines and medicines to address unmet medical needs.

"Many people arrive at a visit unprepared and forget to ask their doctors important questions," says Dr. Robert Berkow, editor emeritus of The Merck Manuals, the world's best-selling medical reference. "Open communication with your physician can help identify potential health problems when they are still preventable and easily treatable."

The concise 12-page pocket Guide also encourages patients to record their doctor's advice and provides space to track health goals along with a notes section. "Following your doctors' advice is critical in maintaining and improving health," says Dr. Berkow. "But when people don't remember exactly what their doctor said, or forget altogether, important recommendations can be overlooked."

"At Merck, we are committed to putting the patient first, and part of this commitment includes providing credible, unbiased health information, such as the Guide to Making the Most of Your Annual Doctor's Visit," says Maggie Kohn, Director of Corporate Responsibility Communications. "This Guide will serve as an important tool for both patients and their doctors."


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Edited & Posted by Editor | 7:47 AM | Link to this Post

August 30, 2006

Chevrolet Drives “Green” to 2006 MTV Video Music Awards by Going “Yellow”

A Customized Fleet of E85 Ethanol Compatible Chevy SUVs.

Chevy MTV


NEW YORK – Chevrolet will demonstrate that “yellow is the new black” when it comes to style at the 2006 MTV Video Music Awards (VMAs), Thursday, August 31. As the “official vehicle” of the VMAs, Chevrolet will provide a customized fleet of 60 E85 compatible SUVs to transport talent to the Awards telecast at Radio City Music Hall and provide production support in and around New York City.

Chevrolet and MTV are partnering around the 2006 VMAs to help educate viewers on E85 ethanol technology in an effort to raise awareness about reducing greenhouse gas emissions and curbing dependence on fossil fuels. The specialty fleet will be branded to promote the show as well as GM’s Flex Fuel technology, which is at the center of a “Live Green, Go Yellow” initiative. This marks the first time a manufacturer has provided a fleet of E85 vehicles that have been customized specific to a major awards show.

The 2006 MTV Video Music Awards are being held on August 31, 2006 at Radio City Music Hall in New York City. The show will be available to a potential viewing audience of more than 1.3 billion people via MTV’s global network of 50 channels reaching 481.5 million households around the world as well as through syndication. Its convergent and original online programming will reach the entire interactive community, via MTV’s 43 Web sites around the world.


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Edited & Posted by Editor | 7:54 AM | Link to this Post

August 28, 2006

Siemens Business Services brings ticket vending machines to the user's pocket

Millions of Germans will soon be able to pay for their bus and train tickets by mobile phone.

Siemens Mobile Ticketing


From October 2006, the residents of seven large German cities and a number of smaller municipalities throughout Germany will be able to buy their bus and train tickets using their mobile phone. The "pocket ticket machine" will not require any change, and users will not have to queue up to use it. Instead, it will be possible to buy tickets by means of easy-to-use software installed on the user's telephone. Siemens Business Services is implementing the necessary IT solution, which they will then operate for two years. The locations involved in the scheme include Essen, Dresden, Düsseldorf, Hamburg, Nuremberg, Ulm, Wuppertal, and Vogtland.


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Edited & Posted by Editor | 7:57 AM | Link to this Post

August 27, 2006

A380 powered by Engine Alliance completes first flight

Airbus A-380 Alliance


The first A380 Airbus aircraft powered by Engine Alliance engines successfully completed its maiden flight on Friday August 25th, 2006, touching down at Blagnac International Airport in Toulouse, France.

The A380 MSN9 is powered by four Engine Alliance GP7200 engines which have the capability of delivering a thrust up to 81,500 pounds (37 tonnes) each. The aircraft is equipped with heavy flight test instrumentation and ballast to produce a take off weight of 430 tonnes.

Six A380 customers have selected the Engine Alliance GP7200 engine for a total of 82 firm aircraft orders. These include Air France, Emirates Airlines, FedEx, ILFC, Korean Air and UPS.

Designed to operate out of any airport where today’s largest aircraft can, using shorter runways and generating half the noise, the A380 complies with some of the world’s strictest noise restrictions (QC1 for landing and QC2 for take off at London’s Heathrow), reinforcing the A380’s growing recognition as the quietest large aircraft in the world.

The A380 airframe and engines are the world’s most advanced using the latest generation materials and systems to significantly reduce weight and boost performance and economy. The A380 also boasts the world’s most advanced cockpit and avionics providing its customers with the unique benefits of Airbus’ operational commonality between fly-by-wire models.


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Edited & Posted by Editor | 6:00 PM | Link to this Post

August 26, 2006

Nikon's COOLPIX Digital Cameras Feature Innovative Image Technologies in an Easy to Use Design

Nikon's New COOLPIX Digital Cameras Allows Users to Capture and Share Photos Just About Anywhere.

Nikon CoolPix Digital Camera


MELVILLE, N.Y., Aug. 24 -- Consumers look for the best technology to keep up with their lifestyle. Nikon has consistently developed digital cameras that have connected with consumers needs by providing unsurpassed technology that enhances the picture taking experience. Today, Nikon announced the addition of five new COOLPIX cameras with the consumer in mind.

Nikon In-Camera Image Innovations for More Satisfying Pictures

Consistent in Nikon's COOLPIX digital cameras is Nikon's In-camera Image Innovations which fix common photo problems. This system includes Face- priority AF*, which can automatically find and focus on a subject's face, In- Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

Making it easier than ever to get great-looking pictures, the L5, S7c, S9 and the S10 feature a handy One-Touch Portrait Button that acts as a shortcut to three image innovations; In-Camera Red-Eye Fix, Face-priority AF and D- Lighting. Satisfying shooting is made possible with a choice of 15 Scene modes in all the COOLPIX cameras.

In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of White Balance selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.

"Nikon acknowledges that consumer's photography levels vary, which is why the new cameras include a variety of features for every level," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. "Each camera in the new line-up includes similar image technologies but with additional features that will allow the user to take great pictures right out of the box. The use of a One-Touch Portrait Button on the outside of the camera makes it easy for beginners to capture great images that they deserve."

Steady Images Made Possible with Vibration Reduction

Nikon has introduced Vibration Reduction into a selection of the new COOLPIX cameras. Nikon's Vibration Reduction detects camera movement, makes precise automatic in-camera adjustments to produce stunning results with reduced blur. So whether you are panning, shooting in low light, or taking a handheld macro shot, you get a sharper, clearer picture.

Create and Share Pictures Using Pictmotion and Stop-motion Movie

Much more than a slideshow, Pictmotion makes it easy to share the joy of photography with others. Offering entertainment in-camera, it allows users to choose up to 30 images or movies, select one of five soundtracks already in the camera or load new ones to match the mood*, then select a visual style. The COOLPIX S7c and the S10 then produce a show automatically in-camera with pace and transitions set in harmony with the music and style. There's also a new Stop-motion movie function, accessible in the S7c and S9 COOLPIX cameras, that lets users create fun, animated movies. Users simply select objects or models they wish to animate, shoot them, move them, then shoot again. The COOLPIX S7c and S9 then automatically create impressive animated movies in- camera.

Reaching New Heights With Expanded Wi-Fi Capability

With a built-in Wi-Fi that complements the overall attraction of the wave- surface design, the COOLPIX S7c offers the freedom and flexibility of Wireless LAN support (IEEE 802.11b/g). With Wireless transfer, it enables photographers to send pictures from memory to a computer on demand. With Wireless shooting, it lets users transfer each image to the computer as soon as it's shot. Wireless printing sends images wirelessly for printing on a PictBridge- compatible printer***. And with Nikon's exciting new COOLPIX CONNECT service, users can wirelessly upload pictures to the Nikon COOLPIX CONNECT server****. Nikon and T-Mobile(TM) have partnered to give Nikon customers the amazing ability to email pictures directly from the new COOLPIX S7c. The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for digital cameras) will be automatically activated. Simply turn on your COOLPIX S7c, choose Wi-Fi mode to automatically connect to your camera to the T-Mobile HotSpot or open access network, and you can email pictures directly from your COOLPIX S7c. COOLPIX Connect service enables a total of up to 50MB of images to be sent to the server and stored there for up to two weeks. It also sends an email to each specified recipient with a link to the page, allowing users to invite friends and family members to view the images right away, download them to their own computer or enjoy them as a slideshow.


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Edited & Posted by Editor | 8:07 AM | Link to this Post

August 25, 2006

Despite Planetary Downgrade, Pluto is Still Disney's 'Dog Star'

Pluto takes a spin on the Astro Orbiter attraction at the Walt Disney World Magic Kingdom in Florida the same day scientists announced that, astronomically speaking, Pluto would no longer be classified as a planet.

Pluto-Disney.jpg


BURBANK, Calif., Aug. 24 -- In reaction to news today that Pluto was demoted to the status of "dwarf planet," the Seven Dwarfs issued their own short statement:

"Although we think it's DOPEY that Pluto has been downgraded to a dwarf planet, which has made some people GRUMPY and others just SLEEPY, we are not BASHFUL in saying we would be HAPPY if Disney's Pluto would join us as an eighth dwarf. We think this is just what the DOC ordered and is nothing to SNEEZE at."

As Mickey Mouse's faithful companion, Pluto made his debut in 1930 -- the same year that scientists discovered what they believed was a ninth planet.

Said a white-gloved, yellow-shoed source close to Disney's top dog, "I think the whole thing is goofy. Pluto has never been interested in astronomy before, other than maybe an occasional howl at the moon."


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Edited & Posted by Editor | 7:58 AM | Link to this Post

August 24, 2006

Sony Pictures Entertainment Acquires Grouper

Sony Pictures Entertainment (SPE) has acquired Grouper, the fast-growing user-generated video site on the Internet, it was announced today.

SONY PICTURES ENTERTAINMENT

Grouper.com, which is the second largest independent video community, enables its members to watch, share and create video on the Web. Under the terms of the $65 million deal, the Sausalito-based company will retain its current management, working closely with a team at Sony Pictures.

Grouper Networks enables its members to watch, share and create video on the Web, desktop and connected devices and continues to be the leading innovator in the user-generated video space. Members can browse videos on Grouper.com and post them to a wide variety of third party Web sites directly from Grouper.

Sony Pictures Entertainment has been a longtime leader in the arena of digital entertainment. It was one of the first studios in the DVD business and the first to sell television shows online and movies for mobile devices. SPE is also one of the pioneers in digital downloading, with more than 100 of its movies available for purchase on several internet sites. Sony Pictures also includes Sony Online Entertainment, a worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe.

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries.


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Edited & Posted by Editor | 8:57 AM | Link to this Post

August 23, 2006

Sony Ericsson announces the Z610

A stylish 3G phone that blends performance with stand-out design.

Sony Ericsson

LONDON - August 23, 2006 - Sony Ericsson has just announced Z610 3G phone.

The sleek mirror finish on the front cover gives the phone a jewel-like quality that is complimented by a hidden ‘magic mirror’ display which can only be seen when in use. This striking phone delivers on its good looks: its advanced feature set includes a 2.0 Megapixel camera and broadband-speed 3G connectivity. There is a choice of three eye-catching colours – Luster Black, Rose Pink & Airy Blue.


Sony Ericsson


The distinctive design of the Z610 is matched by a feature set that lets the user get the most from their mobile phone. The Picture Blog application allows the user to share photographs with friends and family, via an online ‘blogsite’, within just a few clicks. Simply take a shot with the Z610’s 2.0 Megapixel camera and upload (or blog) the images directly to the site.

The Z610’s 3G capability, coupled with its large 2.0 inch screen, makes video calling and accessing the Internet a pleasure; and with support for Push Email and RSS feeds that deliver the latest news updates direct to your mobile, it’s so much more than a pretty face.

The magic of the Z610 is revealed when a call comes in or the user receives an SMS or MMS. The hidden external display illuminates, giving the effect that the caller-ID information is floating on the face of the phone itself.

Z610 is available in selected markets from Q3 2006.


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Edited & Posted by Editor | 11:05 AM | Link to this Post

August 22, 2006

Synaptics and Pilotfish Collaborate to Develop Next Generation Mobile Phone Concept

Answer your phone with the touch of a cheek!

Synaptics & Pilotfish utilize Synaptics' ClearPad touch screen to enable new paradigms in industrial design and mobile user interfaces.

SANTA CLARA, Calif., Aug. 21: Synaptics Incorporated (NASDAQ:SYNA) , a leading developer of interface solutions for mobile computing, communications and entertainment devices, and Pilotfish, a progressive industrial design and product development studio based in Munich and Taipei, today announced the introduction of Onyx, a next-generation mobile phone concept. This concept device enables OEMs to visualize a fundamentally new form of user interface for mobile phones.

SYNAPTICS-ONYX.jpg

New Usage

The new concept phone uses Synaptics' ClearPad, an optically clear, capacitive touch screen solution, to create a fully adaptive user interface (UI). The ClearPad input system eliminates the traditional mechanical keys found on phones today and dramatically adapts to present the information and controls a user needs at any given moment.

More intelligent than conventional touch screens, the ClearPad accurately recognizes not only points and taps, but also shapes, complex gestures, and proximity to the user's finger or cheek. This creates new possibilities such as assigning functions to two-finger taps, closing tasks by swiping an "X" over them, sending messages by swiping them off the screen, or answering a phone by holding it up to your cheek. The prototype phone uses a dynamic UI, where applications are layered and opened simultaneously, allowing a seamless flow of information between applications.

"Mobile phones are no longer used just for making calls -- they have become a single access point for critical day-to-day information," explains Clark Foy, vice president of Synaptics. "The Onyx phone is a breakthrough illustration of how advances in interface technology and collaborative design will drive the future of mobile interactions and services."

Collaborative Design

The Onyx phone is the result of collaboration between Synaptics and Pilotfish, under the philosophy that hardware and software are not two separate fields, but interrelated parts of the overall experience of a product. Utilizing Synaptics' ClearPad touch screen technology & interaction design, Pilotfish created a cutting-edge user interface and industrial design model for OEMs to innovate upon.

"The real meaning of this product is about opening up the channels between hand, eyes, and device, and giving people access to actions and information in a way not possible with conventional buttons," says Brian Conner, leader of the design team for the Onyx at Pilotfish in Munich. "When carrying this out, we integrated the approach to designing product form and user interface, and started by focusing on the actions and experiences around the Onyx -- the result is a device where the new interaction possibilities are supported and emphasized by the simple, clear form."


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Edited & Posted by Editor | 1:32 PM | Link to this Post

August 21, 2006

Panasonic to Bring 103-Inch Diagonal Plasma TV to U.S. Market

World's Largest High Definition Plasma TV.

Panasonic, the market and technology leader in Plasma TV, has announced U.S. pricing and availability of it's much anticipated 103-inch diagonal High Definition Plasma TV -- the world's largest. The TH-103PZ600U with 1080p capability will have an SRP of $69,999.95 and is expected to be available for delivery in time for Christmas 2006. It will also offer a three-year in-home limited warranty, unprecedented in the industry.


PANASONICPlazmaTV103.jpg


The TH-103PZ600U provides stunning widescreen progressive display featuring full HD pixel resolution of 1,920 horizontal x 1,080 vertical, a contrast ratio of 4,000:1, and 4,096 equivalent steps of gradation. Its effective display area is more than 89.3" wide by over 50.2" high. The super- size 103" 1080p panel is equivalent in size to four 50-inch Panasonic plasma displays.

The 103-inch Plasma TV joins Panasonic's line of industry-leading Plasma TV's including the 37-inch, 42-inch, 50-inch, 58-inch and the recently announced 1080p 65-inch.

The Panasonic TH-103PZ600U will be built to order and is expected to be available from select high-end electronics retailers in December. The 103-inch will also require professional installation due to its weight and size.

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd.

"Panasonic didn't create the world's largest plasma TV as a technology demo for a trade show," said Andrew Nelkin, Panasonic's Display Group Vice President. "We created it because, as worldwide sales of Plasma TVs continue on a meteoric rise, the market is seeking bigger displays on which people can experience the High Definition lifestyle.

"As important as it is to provide customers with the biggest and the best image, it is equally as important to Panasonic to provide extreme customer satisfaction," said Nelkin. "With that goal in mind, we are offering customers an industry-first three-year in-home limited warranty with the 103-inch Plasma. We believe our Plasma TV customers are entitled to extra assistance to ensure they enjoy an easy transition to HDTV and get the full value of their investment."

"With the debut of our 103-inch model, Panasonic now offers customers the most robust and diverse range of High Definition Plasma displays," said Nelkin. "Panasonic's 103-inch display represents the pinnacle of our achievement to date and truly redefines the level of ultimate home entertainment available for the most demanding video connoisseur."

In addition, all owners of Panasonic Plasma TVs are covered by the Panasonic Plasma Concierge program which provides advice and answers from trained specialists to help users get on with the experience of enjoying HDTV's benefits. Panasonic is investing more than $15 million in this unique program, including upgrading its customer call center in Chesapeake, Virginia, enhancing its website and taking measures to improve the overall customer experience.


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Edited & Posted by Editor | 1:15 PM | Link to this Post

August 20, 2006

SONY DEBUTS THE CYBER-SHOT DSC-T10 DIGITAL CAMERA IN FOUR EYE-PLEASING COLORS

Not Just Another Pretty Face.


SonyCyberShotT10.jpg


Sony is launching a new color strategy with the introduction of its seven-megapixel Cyber-shot DSC-T10 digital still camera. Premiering this summer in pink, white, black and silver, the new model upholds the standard for slim and stylish design.

The new T-series camera features double anti-blur protection to deliver great pictures, even in unfavorable lighting conditions, such as low-lit nightclubs or restaurants.

It incorporates Super Steady Shot optical image stabilization to reduce the chances of taking a blurry picture because of shaky hands. The camera automatically calculates the compensation needed to provide a clear, crisp image.

The model’s high light sensitivity, up to ISO 1000, minimizes blurriness when you need to shoot at faster shutter speeds because of low-light conditions or fast-moving subjects. By selecting the high sensitivity mode, you can shoot in available light for more natural exposure or in settings where flash is not permitted, such as museums.

The new camera does not scrimp on performance. It features a 3x Carl Zeiss Vario-Tessar optical zoom lens, a large, 2.5-inch Clear Photo Plus LCD screen for higher resolution and optimal viewing at any angle, and a dynamic slide show feature with four selectable modes.

“The number of digital still cameras per household is steadily increasing, up to three or four, which suggests that people are buying cameras to fulfill different needs,” said Phil Lubell, director of marketing for digital still cameras and photo printers at Sony Electronics. “Our new model is so stylish that it can be viewed as a fashion accessory.”

Powered by Sony’s Real Imaging Processor circuit, the DSC-T10 model features a quick start-up, fast shot-to-shot times and long battery life -- up to 250 shots per charge using rechargeable NiMH batteries.

This camera is equipped with 56MB of internal memory so you can start shooting straight out of the box. Its capacity can be expanded with an optional Memory Stick Duo™ media card or Memory Stick PRO Duo™ card, now available in capacities up to four gigabytes.


Share The Fun

When you want the convenience of printing at home, connect the new Cyber-shot DSC-T10 camera to a Sony DPP-FP55 photo printer. Beyond basic prints, you can also create postcards or calendars using the printer’s supplied software.

When tens or even hundreds of pictures are desired, digital prints can be ordered online at www.imagestation.com, where you can create online photo and video albums or make customized photo gifts, ranging from coffee mugs and photo books to calendars and T-shirts.


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Edited & Posted by Editor | 7:14 AM | Link to this Post

August 19, 2006

Maria Sharapova Dispels 'Pretty Girl' Image in First Solo Nike Campaign

Tennis Greats John & Patrick McEnroe, Mary Joe Fernandez Featured.

With the final tennis slam of the year beginning August 28, Nike (NYSE:NKE) unveils its first television commercial spotlighting Maria Sharapova. Maria is currently ranked No. 4 in the world and she has just won her 12th career title following her victory at the recent Acura Tennis Classic.

NIKE SPORTS

The campaign leads with an advertising spot that playfully communicates the message that beneath Maria's beautiful, feminine exterior lives the intense competitive appetite of one of the top athletes in the world.

NIKE MARIA SHARAPOVA


The ad features Maria during her pre-game routine as she travels from her hotel to center court, passing hotel bellmen, fans and other players -- all as they are singing "I Feel Pretty." Through this procession, she remains focused on the upcoming match. As she enters Arthur Ashe stadium, the crowd is singing as the song reaches a crescendo. She hits an explosive shot, letting out one of her famous grunts, silencing the audience.

The campaign premieres on Sunday, August 20th during the Teen Choice Awards on the Fox Network.

Maria Sharapova's first grand slam victory came at the age of 17 when she triumphed during an exciting final at the 2004 Wimbledon Championships. Soon after Wimbledon, she became the first Russian woman to be ranked No. 1 in the world.

Based near Beaverton, Oregon, NIKE is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.

"I'm excited about this ad because not only is Nike drawing attention to women's tennis, but there's also an empowering message for female athletes that it's okay to be fierce and competitive on the court and still have a feminine side off court," said Sharapova.

"Nike has a long history of celebrating the 'beauty' of sport in many different ways," said Adam Roth, Nike's Director of Advertising. "In Maria's case, true beauty lies in her intensity, her athleticism and her competitive spirit. This campaign has some well-intentioned fun with the idea that it's a big mistake to underestimate Maria, or any other talented, hard-working female athlete."

In the ad, Maria will debut her Nike performance tennis dress for New York. However, the performance dress worn in the ad is just one half of her unique look for the New York slam. In a new twist, for the first time, Maria will unveil a separate, custom made performance dress for her evening matches in New York as well.

The commercial features appearances by tennis Hall of Fame inductee John McEnroe, his brother and captain of the 2004 U.S. Men's Olympic tennis team, Patrick McEnroe, and two-time tennis Olympic gold medalist Mary Joe Fernandez.


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Edited & Posted by Editor | 9:17 AM | Link to this Post

August 18, 2006

2007 Mazda MX-5 Power Retractable Hard Top

Adding a new dimension to the Mazda MX-5 without diminishing its driving joy.

The MX-5 Miata reinvented the lightweight, fun-to-drive, two-seat category in 1989, and has since become the world's best-selling two-seat roadster. For 2007, Mazda's iconic MX-5 will again set a new standard for the segment with the introduction of a Power Retractable Hard Top (PRHT). It provides drivers with year-round comfort and security as well as the joy of an open-top roadster at a truly affordable price.

MAZDA-MX5.jpg


Even fitted with its coupe-like hard top, the MX-5 PRHT continues to be a light-weight roadster offering a truly fun-to-drive experience, adding only approximately 77 pounds net weight. Some minor adjustments were in order to compensate for the added weight, though, including firmer shock absorbers, higher spring rates and a larger diameter front anti-roll bar.

When the top is down, MX-5 PRHT models can be identified by a fine chrome ring around the grille opening, bright bezels inside the headlamps, a chrome band in each door handle and a white lens on the CHMSL.

Mazda MX-5 PRHT comes with seven exterior colors having two new colors -- Stormy Blue Mica and Highland Green Mica replacing two existing colors. Three interior packages -- black fabric, black leather, and saddle-tan leather -- carry over from the MX-5 soft top.

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc, located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.


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Edited & Posted by Editor | 9:32 AM | Link to this Post

August 17, 2006

Crest and Avis Partner to Restore Travelers' Smiles

In Wake of New Security Regulations Banning Most Toiletries in Carry-On Luggage, Crest Offers Free Smile Packs of Toothpaste, Rinse and Floss at Major Avis Locations.

CINCINNATI, Aug. 16, 2006 -- Airline passengers may not have a lot to smile about lately, but America's leading oral care brand Crest hopes to brighten their day a bit. Starting this week and continuing while supplies last, Crest is offering more than 25,000 free Crest Smile Packs -- each worth more than $10 (retail value). Packs include full-size toothpaste, rinse and dental floss and will be available to travelers exclusively at Avis locations in 25 of the top US airports. The offer is being made to help travelers comply with the new TSA travel regulations prohibiting liquid and gel items in carry-on luggage.

Crest Avis


Crest Smile Packs will include new Crest Pro-Health Toothpaste, Crest Pro- Health Rinse and Crest Glide Deep Clean dental floss. The packs will be placed on the seats of all Avis Preferred renters' cars. Distribution will continue while supplies last. Now, Avis customers can start their vacations or business trips with healthy, bright smiles and clean, fresh breath courtesy of Crest and Avis.

PARTICIPATING AIRPORTS INCLUDE

Atlanta, GA, Baltimore, MD, Boston, MA, Chicago, IL, Cincinnati, OH, Cleveland, OH, Dallas, TX, Denver, CO, Detroit, MI, Fort Lauderdale, FL, Los Angeles, CA, Miami, FL, Minneapolis-St.Paul, MN, Nashville, TN, Oakland, CA, Orlando, FL, Philadelphia, PA, Phoenix, AZ, Sacramento, CA, San Jose, CA, San Francisco, CA, Seattle, WA, St. Louis, MO, Tampa, FL and Washington, D.C.

Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

Avis Rent A Car System, LLC and its subsidiaries operate one of the world's leading car rental brands, providing business and leisure customers with a wide range of services at more than 2,000 locations in the United States, Canada, Australia, New Zealand and the Latin American / Caribbean region.


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Edited & Posted by Editor | 10:42 AM | Link to this Post

August 16, 2006

ASUS Introduces the ASUS-Lamborghini VX1 Notebook at the 2006 Concorso Italiano

Stunning Notebook Makes It's US Debut.

FREMONT, Calif., Aug. 14 -- ASUS Computer International, a leading provider of high quality notebooks worldwide, will announce the availability of the ASUS-Lamborghini VX1 notebook in the US at the 2006 Concorso Italiano "Celebration of Italian Style," on August 18th. ASUS CEO, Ivan Ho, and Lamborghini CEO and President, Stephan Winkelmann, will unveil the ASUS-Lamborghini VX1 during a press announcement at 10:00 AM at the Automobili Lamborghini tent. ASUS will showcase the notebook at both the ASUS and Lamborghini tents and will have a drawing open to the public for a new ASUS-Lamborghini VX1 notebook.


ASUS LAMBORGHINI


The result of a comprehensive partnership between ASUS, Automobili Lamborghini, and Intel(R), the notebook will be the first in a series of officially licensed products. The ASUS-Lamborghini VX1 successfully captures the spirit of the cars whose name it bears with design details and special mirror painting finish suggestive of Lamborghini's fine automobiles. The product was designed from the beginning to be, like its Lamborghini namesake, in a category by itself. "The ASUS-Lamborghini VX1 backs up its Lamborghini- inspired design with top performance, unbeatable features, and rock-solid ASUS quality. It is a stunning notebook worthy of the Lamborghini name," says Stephan Winkelmann, CEO and President of Automobili Lamborghini (and current owner of an ASUS-Lamborghini VX1).

ASUS Computer International is a leading provider of 3C (computing, communications, and consumer electronics) total solutions. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, information appliances, desktop PCs, servers, wireless solutions, digital home, and networking devices.

Automobili Lamborghini has been a part of the Audi Group since 1998. It is based in Sant'Agata, Bolognese, in Italy.

The ASUS-Lamborghini VX1 offers the following advantages:

Speed -- Exclusive NVIDIA GeForceGo 7400VX Special Edition Dedicated
Graphics Engine
The NVIDIA GeForceGo 7400VX Special Edition dedicated graphics engine is
designed exclusively for the VX1 notebook series. Users will enjoy
movies and play games with unparalleled 3D image performance on its
brilliant 1400 x 1050 Color Shine screen.

Power - Intel Centrino Duo Mobile Technology
The ASUS-Lamborghini VX1 is based on the latest Intel(R) Core(R) Duo
processor T2500 2.0GHz. The dual-core capability of the ASUS-Lamborghini
VX1 optimizes multitasking and provides processing performance that
exceeds desktop level. Core(R) Duo processors are super-efficient and
use less power, extending battery life by up to 25%. A hefty 2GB of
DDRII 677 memory makes applications fly.

Mobility - Slim and Lightweight Design
Just as streamlined Lamborghinis are designed from the ground up for
maximum acceleration with supreme aerodynamics, the VX1 is designed for
superior mobility with a light, compact design. This 15" notebook weighs
less than most 14" notebooks.

Pleasure - The Pride of Knowing You Have the Best
The ASUS-Lamborghini VX1's exquisite style and unsurpassed performance
make any task a pleasure. The pride and excitement of ownership lingers
long after the machine powers down.

Specifications
VX1-5E003P
LCD 15" SXGA (1400x x 1050) with Color Shine technology
Graphics NVIDIA GeForceGo 7400VX Special Edition / 512MB
Turbocache(TM)
CPU Intel(R) Core(R) Duo T2500, 2.0 GHz
Memory 2GB DDRII 667 MHz
Optical Drive 4X DVD Super Multi
Battery 8 cell
HDD 160GB, 5400 RPM
OS Windows(R) XP(R) Professional
Wireless/ Bluetooth Bluetooth 2.0; 802.11 a/b/g
Bag & Mouse Yes
Colors Available Yellow and black


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Edited & Posted by Editor | 7:29 AM | Link to this Post

August 15, 2006

Two Beauty Icons Reunite as Maybelline New York Reintroduces Fashion and Beauty Icon Christy Turlington to Its Spokesperson Lineup

One of the Original Supermodels Rejoins Maybelline New York as the Brand's Newest Face.


MAYBELLINE Christy Turlington


NEW YORK, Aug. 14 -- Maybelline New York has announced that beauty icon Christy Turlington has returned to the company as a spokesperson. As a face for Maybelline New York, Turlington will target 35+ consumers beginning with a new TV advertising campaign debuting August 21st. Print will debut in September issues of fashion, beauty and lifestyle publications.


MAYBELLINE Christy Turlington


Christy first exploded onto the scene in the early 1990's as an internationally recognized model gracing the covers of top magazines and runways around the world and as the face for Maybelline. In the years that followed, Christy kept busy working as a smoking-prevention activist, entrepreneur, author, mother of two, and now again, a spokesperson for Maybelline New York.

Born and raised in Northern California, Christy Turlington has successfully created a diverse and multi-talented career as an entrepreneur, role model and spokesperson in the cosmetic, fashion, business and activist spheres. She has graced every magazine cover from Vogue to Time, and is an advocate for smoking cessation, women's health research and empowerment for young women. After leaving the runway in 1994, Christy completed her undergraduate education at New York University with a major in comparative religion and philosophy. She then shifted her focus to achieving certain personal and entrepreneurial aspirations. After graduating, Turlington decided to merge her avid interest in yoga and eastern practices with her extensive experience in the fashion and beauty industries by creating the Nuala and Mahanuala apparel and accessory brands and by writing her best selling book LIVING WITH YOGA (Hyperion).

Maybelline New York is available in over 90 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style.


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Edited & Posted by Editor | 11:26 AM | Link to this Post

August 14, 2006

Newsweek/Kaplan How to Get into College Guide

Elite Schools Booming, Providing Excellent Education Outside of Ivy League Circle.
Newsweek's 'New Ivies' Include Boston College, Carnegie-Mellon, NYU, Colgate and Emory.

A generation ago, elite schools were a clearly defined group: the eight schools in the Ivy League along with such academic powerhouses as Stanford, the University of Chicago, MIT and Caltech. But, as Senior Editor Barbara Kantrowitz and Chicago Correspondent Karen Springen report in the current issue of Newsweek, the number of world-class schools has skyrocketed in the past few decades along with the booming number of college-bound students. The demand for an excellent education has created an ever-expanding supply of big and small campuses that provide great academics and first-rate faculties.


NEWSWEEK


In the annual Newsweek/Kaplan "How to Get Into College" Guide, Newsweek lists 25 "New Ivies"-schools that are the beneficiaries of the boom in top students. They were selected based on admissions statistics and interviews with administrators, faculty, students and alumni. In some cases, admissions directors have also provided examples of "overlap" schools-rivals for applicants to the colleges on the list.

The schools on the list:

Boston College - Chestnut Hill, Mass.
Bowdoin College -Brunswick, Maine
Carnegie Mellon-Pittsburgh, Pa.
Harvey Mudd and Pomona Colleges - Claremont, Calif.
Colby College - Waterville, Maine
Colgate University-Hamilton, N.Y.
Davidson College-Davidson, N.C.
Emory University-Atlanta, Ga.
Kenyon College-Gambier, Ohio
Macalester College-St. Paul, Minn.
University of Michigan-Ann Arbor, Mich.
New York University-New York, N.Y.
University of North Carolina-Chapel Hill, N.C.
Notre Dame University-South Bend, Ind.
Olin College of Engineering-Needham, Mass.
Reed College-Portland, Ore.
Rensselaer Polytechnic Institute-Troy, N.Y.
Rice University-Houston, Texas
University of Rochester-Rochester, N.Y.
Skidmore College-Saratoga Springs, N.Y.
Tufts University-Medford, Mass.
University of California-Los Angeles, Calif.
Vanderbilt University-Nashville, Tenn.
University of Virginia-Charlottesville, Va.
Washington University-St. Louis, Mo.

Also in the excerpt:

• Reporter Andrew Romano looks at the growing popularity of studying in
Scotland. The main attraction is a quartet of medieval universities-
Edinburgh, Aberdeen, Glasgow and St. Andrews-known as the Scottish
Ivies. U.S. enrollment in Scottish colleges is up 80 percent in the past
decade. For Americans taken with the looks of an Ivy League campus,
Scotland's ancient universities can hold an ever-richer store of
history. Scottish schools still boast a four-year program that allows
undergrads to study several subjects before settling on a major.

• Silicon Valley Correspondent Brad Stone reports on the darker side of
social-networking Web sites. Students use ad-supported services like
Facebook, MySpace, TagWorld and Bebo to plan their social lives and
project their personalities. But, as Stone reports, photos from drunken
parties, recollections of sexual escapades, profanity and threats are
all indiscretions that have gotten students suspended, expelled or
harmed their job prospects. Even though companies are loath to admit it,
researching candidates on social networks is becoming as easy and
prevalent as entering their names into Google.

• Romano reports on the increase in enrollment in Arabic language courses
in U.S. colleges. Enrollment grew 92 percent between 1998 and 2002-and,
spurred by 9/11 and the Iraq war, has probably doubled since then, says
Gerald Lampe, president of the American Association of Teachers of
Arabic. While many study Arabic for better job opportunities, many of
those jobs are inside the Beltway and require applicants to wait
sometimes months for security clearance. Many seek out less lucrative
positions in the fast-growing field of Mideast non-profits.

• Detroit Bureau Chief Keith Naughton reports that not only do more
college students own their own cars, but they're spending $4.2 billion a
year customizing them, outfitting their rides with ground-shaking sound
systems, nitrous-injected engines and 20-inch rims (called dubs in
street parlance). "Just like their ringtones, their clothes and their
dorm rooms," says the Specialty Equipment Manufacturers Association's
Peter MacGillivray, "their vehicles reflect their personalities."

• Senior Writer Bret Begun reports on the dilemma many incoming freshmen
face: whether or not to end their high school romance before going to
college. Giving a long-distance relationship the old college try is a
proud tradition, Begun reports. Still, authors who've written about
college life, university psychologists and admissions advisers all sadly
conclude that most long-distance relationships just don't work. In fact,
Thanksgiving breakups occur so often that counselors at the University
of California, Santa Barbara, use the term "turkey drop."

• Contributing Editor Jay Mathews reports that with the tribulations of
the SAT, more high schoolers are taking the ACT, the SAT's less famous
and less feared rival. The somewhat shorter test is now becoming a
welcome alternative for students and their counselors who no longer see
a need to endure the usual SAT trauma. "I think that the ACT is a true
player in the college-admissions game these days," says Robyn Lady,
until recently a college counselor at Thomas Jefferson High School for
Science and Technology.


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Edited & Posted by Editor | 10:10 AM | Link to this Post

August 13, 2006

Volvo Car Corporation Reveals First Production Photos of the All-New C30

The new Volvo C30 will be Unveiled at the 2006 Paris Motor Show this September.

The first official photos of the exciting new Volvo C30 were released today by Volvo Car Corporation. In preparation for the car's global unveiling this September at the Paris Motor Show, the photos come just seven months after the C30 Design Concept was unveiled at the North American International Auto Show in early 2006.

Volco C30 Car


The edgy design of the C30 features a unique frameless glass tailgate, a confident stance and the broad shoulders that have become a Volvo design hallmark. The C30 will represent a new segment entry for Volvo. "The new C30 is an ambitious new car for Volvo," commented Fredrik Arp, President and CEO of Volvo Car Corporation. "It is a car that aims for a group of young singles, or couples, with intense urban lifestyles. These people prioritize excitement in design and driving characteristics, and this car should suit their varied tastes perfectly."

Global sales of the new C30 are targeted at 65,000 cars annually. Fully 75 percent of those sales are expected to come from Europe, with the largest markets being Italy, Germany, Spain and the United Kingdom. Volvo Cars of North America, LLC (VCNA), is currently evaluating the possibility of introducing the new C30 to the U.S. market. VCNA, part of the Volvo Car Corporation of Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada, Mexico and Puerto Rico.

The design of the production Volvo C30 is highly reminiscent of the C30 Design Concept that was unveiled to the automotive press at the Detroit Motor Show at the beginning of the year. The front clip retains its sporty, dynamic character with the aggressively angled headlamps and the low, wide grille. Viewed from the side, the distinct wheel arches and sloping roofline give the new C30 a fast silhouette, which is further enhanced by the design of the side glass. As expected with any modern Volvo, the shoulders of the C30 are powerfully rounded and are accentuated by the highly stylized lighting pattern of the tail lamps and glass tailgate. The available spoiler at the upper edge of the tailgate comes in two distinctive styles.

"The C30 has plenty of muscles in a sporty and compact package," noted Volvo Car's Design Director Steve Mattin. "Anyone who recalls the Volvo SCC (Safety Concept Car) or the classic P1800ES will recognize the exclusive and convenient rear tailgate. The distinctive tail lamps ensure that no one will be uncertain about which car they are following."

Sport bucket seats for four adults

The new Volvo C30 has room for four adults thanks to the two sport bucket rear seats with generous head and leg room. The rear seats are positioned slightly inboard to provide a feeling of space and exceptional outward visibility through the windshield. The space between the seats also makes the thin, visually floating center stack clearly visible through the glass tailgate. The folding rear seats really help meet the needs of the targeted customer's active lifestyle.

The interior program has been designed to meet the C30 buyers taste for personal choices. Even the base program offers the sporty T-Tech upholstery. "The Volvo C30 is a very exciting car with emotional appeal. We anticipate that the C30's youthfulness and dynamic design will catch the hearts and minds of people beyond Volvo's traditional customers," commented Anne Belec, President and CEO of VCNA.

218 horsepower and 8.5-inches shorter than a Volvo S40

Putting 218 horsepower to the front wheels, the new C30 is powered by a turbocharged inline five-cylinder engine that produces 236 pound-feet of torque.

Measuring in at just 167 inches in length, the C30 is the smallest member of Volvo's model range -- an impressive 8.5 inches shorter than the Volvo S40 sport sedan while still retaining the 103.9 inch wheel base, which really pushes the wheels towards the end of the car. "A car that exudes muscular maneuverability must live up to the promise of its looks when you are behind the wheel," said C30 project leader Hakan Abrahamsson. "Therefore, the C30 has a chassis that offers sporty driving characteristics, nimble handling and responsive steering.

Right out of the box, audio enthusiasts will appreciate the Volvo C30's standard 160-watt stereo system. And true audiophiles can choose a Premium Sound system that closely matches the acclaimed system offered in the new C70, with a digital 5x130W ICE Power amplifier from Alpine(R), Dolby(R) Pro Logic II Surround, and 10 loudspeakers from Danish loudspeaker manufacturer Dynaudio(R). Total output for the Premium Sound System is an astonishing 650 watts. Simply put, it rocks.

Volvo's legendary safety is well represented in the new C30

When it comes to safety, the new C30 is a true Volvo. Among other things, it will be available with BLIS (Blind Spot Information System), which helps the driver to identify another vehicle in the blind spot at the rear sides of the car.

The front end incorporates the same patented multi-steel structure as the S40 and V50. Combined with airbags and safety belt pretensioners, the C30 offers first class safety. But the C30 wouldn't be a Volvo if it didn't also include such standard safety equipment as the Whiplash Protection System, WHIPS, and a Side Impact Protection System with side airbags and the Inflatable Curtain, IC.

"The new Volvo C30 plays an important role in our push towards a volume of 600,000 cars a year. We are broadening our model program to make it possible for new, younger customers with an intense, urban lifestyle to choose a Volvo with the right appeal as early as possible," noted Arp.

Volvo has been building cars with safety in mind for over 75 years.


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Edited & Posted by Editor | 3:27 PM | Link to this Post

August 12, 2006

Nikon's New D80(TM) Digital SLR Camera Brings Advanced Performance and Unmatched Creative Control To Photo Enthusiasts

10.2 Megapixel D80 Offers Outstanding Performance, Ease Of Use, Versatile Personal Control and Exciting In-Camera Editing Tools.

All New 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens Included with the D80 Outfit Creates a Compelling Option for Photo Enthusiasts.

Nikon D80

MELVILLE, N.Y. - Building on the extraordinary success of the D70 and D70s, Nikon(R) (www.nikondigital.com) today introduced the new D80(TM) digital SLR camera -- an impressively featured, high performance camera that incorporates Nikon's latest digital and photographic technologies, and offers advanced features as well as automated operation to satisfy any photographer with the passion to create beautiful photographs and preserve special moments. With a new 10.2 effective megapixel DX Format CCD image sensor and an exclusive high-resolution color processing engine inherited from Nikon's latest professional digital SLR cameras, the D80 can render images with incredible resolution, sharp detail and vibrant color that is unmatched in this class of cameras. And it can shoot these images fast - at speeds of up to 3 frames per second, for up to 100 consecutive shots (in JPEG Normal mode), ensuring that the camera's always ready for the next fleeting moment.

Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.

The D80 works with the efficiency and grace of a fine-tuned instrument, powering up in only 0.18 seconds and capturing a picture with an imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A new 11-area auto- focus system detects focus with superb precision and can even track a moving subject across the frame, shifting focus instantly and automatically to any of the 11 auto-focus points that detect the subject. The D80's large, bright 0.94x viewfinder affords a remarkable view not found in many digital SLRs, making critical composition easier and more pleasing. The camera's rechargeable battery can last up to 2700 shots on a single charge, while also providing a real-time Fuel Gauge of the percentage of charge remaining in the battery at all times. And like all Nikon digital SLR cameras, the D80 feels solid and substantial while being both compact and comfortable. But more experienced photo enthusiasts will admire the D80 most for its bevy of creative controls and features that make photography with the camera so much more enjoyable and rewarding. Its new Optimize image menu, for instance, offers complete control over the look and feel of your pictures, allowing you to boost saturation and create pictures with vivid color, or shoot black-and- white pictures with a choice of four filtration effects, or even create your own custom look that expresses personal style and creativity. Other creative tools include an all-new image Retouch menu for in-camera image editing, built-in i-TTL flash control with the ability to control up to two remote groups of Speedlights, as well as over 32 Custom settings to customize several attributes of the camera's performance.

"The Nikon D70 and D70s cameras proved to be extraordinarily successful due to the excellent value they offered to passionate photo enthusiasts when each was introduced. They offered an ideal balance of features, performance, innovation and price, making them appealing to a very broad range of photographers. With the introduction of the D80, Nikon is significantly raising the bar for a camera in this class," said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. "By bringing high- end features and technologies inherited from our professional line of cameras to the passionate photo enthusiast, while making the camera simpler and more enjoyable to use, we believe the D80 will represent the 'sweet spot' for anyone looking for a new level of digital SLR camera performance and value. Paired with the new 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Zoom-Nikkor lens, the D80's performance and versatility becomes even more compelling for consumers," he added.

Unrivaled Image Quality

At the heart of any digital camera lies its image processing engine - a sophisticated processor that determines, among other things, the overall color rendering and image quality of pictures taken with the camera. One of the key advances developed for the D80 is Nikon's own high-resolution image processing engine that inherits best-of-breed technologies from Nikon's latest professional digital SLR cameras, including color independent analog pre- conditioning and high-precision 12-bit digital image processing algorithms, which combine to produce natural-looking images that benefit from faithful color and tone reproduction. A new dedicated high-performance processing chip greatly accelerates performance on all levels, while also achieving lower power consumption, assuring more pictures per battery charge.

The D80 also benefits from Nikon's exclusive 3D Color Matrix Metering II, to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating, rather than merely measuring or averaging the true content of each scene, input from the system's frame-wide 420-pixel sensor is automatically referenced against an onboard database of over 30,000 scenes from actual photography to calculate final exposure value. Variable Center- Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing. Sophisticated exposure automation combined with options for complete user control help to make the D80 an ideal high-performance digital SLR for passionate photography enthusiasts.

Speed to Burn

One of the hallmarks of Nikon's digital SLR cameras is how fast they operate, not only when capturing images, but also when processing them. The D80 proudly carries this tradition forward. Not only is the camera powered up and ready to shoot in only 0.18 seconds, it also reacts at blazing speeds when the shutter button is pressed. With a minimal shutter lag time of just 80 milliseconds (0.08 seconds), and the ability to shoot 3 frames per second up to 100 consecutive shots (in JPEG Normal mode), the camera is ready to shoot whenever that priceless expression or special moment presents itself. Images shot are processed instantly and recorded rapidly to the inserted SD memory card. Preview images are also displayed near instantly.

The D80's new 11-area auto-focus system also fulfills its role in the overall speed of the camera, delivering fast and precise focus under varying shooting conditions. Adopting a refined version of Nikon's advanced Multi-CAM 1000 AF Sensor Module, this new 11-area AF system with center area wide-frame operation adds effective new focusing options that will instill greater confidence in getting the desired shot. An all-new Auto-Area AF mode measures all eleven focus areas and automatically determines which of them are on the primary subject.

Creativity Comes Standard

The Nikon D80 is designed to inspire creativity at every level. For this reason, the camera includes a wide assortment of features and tools to empower all kinds of users, ranging from the novice to the seasoned pro, to pursue their creative vision, instantly and right from within the camera.

D80 photographers will enjoy the camera's built-in Multiple Exposure mode for unique composite image effects, or the Optimize menu options that closely tailor results to the scene at hand or the intended use of an image or to a custom preference of the photographer. Optimization of sharpening, tone (contrast), color, saturation and hue is controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and- White. The black-and-white mode can be customized using red, green, yellow and orange filter effects as well as image sharpening and tone compensation.

The D80 also features an all-new image Retouch menu, with exclusive in- camera editing functions that will certainly keep D80 users engaged when they're not busy shooting. Options within the Retouch menu include:

* D-Lighting: Automatically balances underexposed portions of an image to
enhance detail in these areas, without affecting the highlights of the
picture.
* In-camera Red-eye Correction: Automatically removes the annoying red-eye
effect sometimes caused by flash.
* Trim: Images can be trimmed within the camera to produce smaller files
with reduced display sizes for easy sharing or greater efficiency for
specific end purposes.
* Image Overlay: Merges a pair of selected RAW files taken with the D80 to
create a composite image within the camera as a RAW or JPEG file. This
feature is especially useful when trying to create a soft-focus effect
with two similar images.
* Monochrome settings: Monochrome settings can be applied to any color
image in the camera, to convert it to a pleasing monochromatic picture,
either in black-and-white, sepia or cyanotype.
* Filter Effects: Can be used to emulate and apply the effects of a
Skylight filter or a Warming filter to any image stored on the inserted
SD card. A Customized Color menu within filter effects can also be used
to make subtle shifts in color to any image in the camera.


For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Digital Vari-Program mode dial on the camera. The D80 has seven preconfigured program modes to optimize the camera for specific shooting conditions and greatly increase the chances of taking a great photograph. In "Portrait" Mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. Users can choose from Auto, Portrait, Landscape, Close- Up, Sports, Night Landscape or Night Portrait.

The D80 also offers creative ways to share pictures, with its built-in Pictmotion slideshow feature, which includes style selections that control transitions and background music. Shows can be enjoyed on the 2.5-inch LCD, or complete with audio on a television when connected via the supplied AV cable.

Creature Comfort

The D80 features refined ergonomics and design, borne from Nikon's extensive experience designing successful SLR cameras for over 50 years. As a result, the camera is incredibly comfortable to use and handle, and incorporates several new features that enhance its usability. The D80 features a large and bright viewfinder with large 0.94x magnification to ensure the clearest view possible for precise composition. Included is a built-in diopter adjustment control knob that also makes it easier to fine- tune the view to match eyesight. The viewfinder's integrated grid display can also be turned on to assist with composition.

A large new 2.5-inch 230,000-dot high-resolution LCD provides an ultra- wide 170-degree viewing angle from all directions. Navigating the spacious preview of your images is easy with a new dedicated Zoom button, magnifying images on screen up to 25 times their original size. A new RGB histogram display aids in evaluating exposures with greater precision. Other playback options include single frame, 4 or 9-image thumbnail display, an improved histogram display and highlight point display. A new menu interface featuring refinements to the carefully chosen color scheme and increased font size makes navigation easier on the eye, easier to understand and easier to use. Menus can be customized to display only selected items using the new "My Menu" set.

The D80 is slimmer and more compact than its predecessors, and remains true to Nikon's commitment to intuitive operation. The size, layout and operation of all buttons and controls are designed for maximum ease of use.

System Strength

With the D80, users also have complete and seamless compatibility with Nikon's extensive Total Digital Imaging System, and the camera is designed to take advantage of many of the technologies built into Nikon accessories. The D80's powerful built-in Speedlight is compatible with Nikon's Creative Lighting System, and can wirelessly control up to two groups of Speedlights in full TTL mode, taking the guesswork out of multiple flash photography. Compatible Speedlights within the Creative Lighting System include the SB-800, SB-600 and Nikon's Wireless Close-up Speedlight Systems, featuring the SB- R200.

The D80 also offers unprecedented compatibility with Nikon's extensive selection of AF Nikkor lenses as well as new DX Nikkor lenses, which are designed exclusively for use with Nikon DX format digital SLR cameras. Nikkor lenses, famous for optical superiority, add to the D80's ability to deliver outstanding images.

The D80 will also have an optional MB-D80 battery pack available, extending the shooting capability in an ergonomic design that adds shooting stability. Able to run on either one or two EN-EL3e rechargeable batteries or six AA-size batteries, the pack also features an additional command dial and alternative buttons for shutter release and AE-Lock/AF-Lock that make vertical shooting more comfortable.

The D80 is also fully compatible with Capture NX software (available for purchase separately), Nikon's highly versatile and elegantly simple new photo editing solution designed to help photographers tap the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX's powerful photo image processing and editing tools can also be applied to JPEG and TIFF files to satisfy a broader range of photofinishing needs and applications.


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Edited & Posted by Editor | 4:09 PM | Link to this Post

August 11, 2006

Tide(R) Simple Pleasures (TM) Offers Consumers a Unique Scent Experience

New Laundry Detergent Incorporates Naturally Inspired Scents.

Tide Simple Pleasures

This August, Tide(R) will launch Tide(R) Simple Pleasures(TM), a new detergent that adds an innovative dimension to the laundry experience. It incorporates naturally inspired scents, which imbue fabrics with a variety of captivating fragrances. As scent is increasingly becoming infused into people's lives, consumers will now have an opportunity to surround themselves with the fragrances they love in the clothing they adore. Washing fabrics in Tide(R) Simple Pleasures(TM) provides a unique scent experience in a detergent with amazing cleaning power.

Tide(R) Simple Pleasures(TM) fills clothing with peaceful and invigorating scents. The detergent will be available in the USA in three distinct varieties: relaxing Vanilla and Lavender, refreshing Water Lily and Jasmine, and romantic Rose and Violet.

People can try each fragrance from the Tide(R) Simple Pleasures(TM) collection or choose their own favorite scent. Regardless of their choice, Tide(R) Simple Pleasures(TM) makes the acts of washing and wearing the most treasured pieces of clothing enjoyable and meaningful.


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Edited & Posted by Editor | 7:34 AM | Link to this Post


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