July 21, 2006
P&G grants Tide Travel Packets license to Cotton Buds, Inc.
P&G Tide - A "Sink Full Of Suds" In Convenient Packets For People On The Go.
Cotton Buds, Inc., an Anaheim, Calif. Manufacturer of innovative travel-size personal hygiene toiletries, has just been granted an exclusive license from The Procter & Gamble Company (NYSE: PG) to produce, market and distribute Tide Liquid Detergent Travel Sink Packets. This unique new product offers consumers their favorite laundry detergent in single-use "sink" packets, making laundering a few items by hand simple and convenient when traveling.
Tide Travel Sink Packets consist of 3 individual plastic pouches of Tide Liquid Detergent in a convenient plastic case which fits easily in a purse, pocket or toiletry kit. Each packet provides ample detergent for a sink full of suds. Just add contents to a sink of warm water, launder the items desired, and rinse.
Tide Travel Sink Packets joins recently launched Charmin To Go(R) Bath Tissue, Charmin To Go(R) Toilet Seat Covers, Charmin To Go(R) Freshmates(R) Flushable Moist Wipes and Bounty To Go(R) Paper Towels in a new line of "To Go" products licensed by P&G to Cotton Buds, Inc. This "To Go" line of market-leading brands allows consumers to experience the comforts, convenience and sanitary protection of home when on the go.
This is the latest in a growing number of external business agreements struck by Cincinnati-based P&G. These deals are designed to combine P&G's trademarks, technology and/or know-how with strong outside companies to drive innovation and deliver mutually positive business results.