July 6, 2006
Harley-Davidson Roars into the Future
Groundbreaking Ceremony Leaves Attendees in the Dust.
June 2006 (Medialink) - Harley-Davidson's history has been quite a ride and now the motorcycle company is entering new territory as they kick off the construction of the Harley-Davidson Museum in Milwaukee.
The groundbreaking was accomplished in a truly unique Harley-Davidson style: by setting aside the traditional golden shovel and instead, literally "breaking the ground" with a Harley-Davidson motorcycle. At the designated moment, legendary Harley-Davidson dirt track racer Scott Parker teased the clutch of his race bike and gave it a handful of throttle, prompting a burnout and sending the dirt flying off the spinning rear tire.
The Harley-Davidson Museum will celebrate the rich heritage of the Company, the passion of the riders, and the stories of the employees, dealers, suppliers, company leaders, and community members. Once completed, the museum will unite Milwaukee's city center with the Menomonee Valley, reflecting the industrial heritage of the area and of Harley-Davidson. The use of design elements like functional shapes and exposed structures aired with innovative use of green space such as "parking gardens" will make this museum a must-see attraction for visitors from around the world.