July 1, 2006
FORD LAUNCHES ALTERNATIVE ENERGY ADVERTISEMENTS
Ford Motor Company is launching a series of TV and print ads promoting energy independence.
The ads promote Ford's innovation in the area of alternative fuels including ethanol-powered vehicles and hybrids. The ad campaign will begin airing nationally in the USA on July 5.
Ford Chairman and CEO Bill Ford appears in the 30-second TV spot.
"At Ford, we're developing new technologies to reduce our country's dependence on foreign oil and help save you money at the pump," Bill Ford says in the ad.
The advertisement also features the Ford Escape Hybrid and Bill Ford's pledge to make 250,000 ethanol-capable vehicles by the end of this year.
"Ford Motor Company has a dozen models that get at least 30 miles to the gallon," says Bill Ford in the spot. "While we can't control the price of fuel, we're innovating to reduce the need."
The first of two print ads features the image of a car's fueling port with the headline: "Now available in regular, high-test and field corn." The second shows two children with the headline: "Two more reasons we're reducing America's dependence on foreign oil."
The new ad campaign begins during a week when the company is generating considerable news about its commitment to alternative fuels. Ford and VeraSun Corporation today are announcing the opening of the nation's first ethanol corridor. The Midwest Ethanol Corridor is a joint project to increase the number of E85 ethanol pumps by one third in Illinois and Missouri.
Bill Ford, along with the CEOs of General Motors and the Chrysler Group, told Congress this week that they plan to double the number of ethanol and other biofuel vehicles their companies produce by 2010.
Ford is a leader in the development of flex-fuel vehicles (FFVs), introduced the world's first hybrid SUV, the Ford Escape Hybrid, and followed with the Mercury Mariner Hybrid.
Currently the company is producing ethanol-capable versions of it's best-selling vehicle, the Ford F-150 pickup truck, the Ford Crown Victoria, Mercury Grand Marquis and Lincoln Town Car. A hybrid version of the Mazda Tribute is expected to debut next year and, in 2008, hybrid versions of the Ford Fusion and Mercury Milan are planned.
"I’m proud of our teams leading the environmental charge for their innovative, global approach to improving fuel economy, reducing greenhouse gasses and building a competitive business advantage," Bill Ford said Wednesday in a message to employees. "As a result of their hard work, we have a more refined, more flexible and more robust plan that is driven by the customer."
The new alternative fuel ads are part of an ongoing series of corporate advertising featuring Bill Ford. Previous ads focused on innovation and Ford's commitment to safety.
Posted by Editors at July 1, 2006 5:25 AM | Link to this Post