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June 20, 2006

HUGO BOSS: Internationally Successful Fashion Brand

Hugo Boss Brands

HUGO BOSS denotes success, perfection and a style that transcends international borders.

The HUGO BOSS brands encompass all key fashion areas, ranging from classic clothing, evening and leisurewear to functional sportswear and complementary accessories. The Group has been successfully asserting and expanding its position as a global market leader in the upscale fashion market for years.

HUGO BOSS is represented in the fashion market by the BOSS, HUGO and BALDESSARINI brands.

These brand collections and their fashion lines are aimed at various target groups.

BOSS BLACK
The womenswear and menswear collections of the BOSS Black line offer wide-ranging styles. The comprehensive spectrum encompasses elegant business ensembles, casual sports clothing and evening wear designed for special festive occasions. The person wearing these clothes appreciates the flawless look that expresses his or her personality and the high standards of quality.

BOSS SELECTION
The luxurious BOSS Selection Menswear collection embodies the premium tier of the BOSS brand world, implementing the design competence of the BOSS brand using the best materials and the finest workmanship. Hand-stitched details and features of traditional custom tailoring express the line’s exclusive nature and assure its positioning in the upper market segment.

BOSS ORANGE
The BOSS Orange collection offers leisure fashion for men and women who enjoy stylish outfits and an element of surprise. Unusual materials, vibrant colors and intricate details are aimed at customers who like experimenting with fashion and also value good workmanship.

BOSS GREEN
The functional sportswear in the BOSS Green line offers athletic and fashion-oriented men a collection that promises optimum performance from both a sports and fashion perspective.

HUGO
The HUGO brand combines creativity and individuality. It offers self-confident men and women a collection to express their own style. HUGO is unconventional and avant-garde – a fashion defined not by age group, but by attitude.

BALDESSARINI
The BALDESSARINI designer label represents luxury mixed with modern individualism for men with exacting standards.

HUGO BOSS products are available worldwide in over 100 countries. HUGO BOSS subsidiaries guarantee professional knowledge of key local markets.


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Edited & Posted by Surender Hastir | 2:53 PM | Link to this Post


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