« Stocks: Hot Growth Companies: BusinessWeek announces its annual ranking of America's 100 fastest-growing small companies. | Main | Nestle promises ‘Good Food, Good Life’ »
May 30, 2006
Cadillac CTS Wins Owner Accolades, Sales Success
Owners choose Cadillac CTS in AutoPacific's Vehicle Satisfaction Award.
Cadillac CTS has been a trend-setter in auto design, a hit with consumers and industry experts. Now according to a recent survey, luxury sport sedan owners say CTS is the most satisfying car in its class. CTS earned first place in the Entry Luxury Car category in AutoPacific’s recent Vehicle Satisfaction Awards.
Cadillac CTS Navigation System
AutoPacific’s Vehicle Satisfaction Award comes directly from vehicle owners’ input of their experience with their vehicle. In the survey the owners of Entry Luxury Cars found Cadillac CTS to be the most satisfying, in a category including many of the top luxury brands.
Cadillac is a division of General Motors. General Motors, the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931.
“Everyone has opinions about cars, but ultimately the strongest voice belongs to the buyer,” said Jim Taylor, Cadillac general manager. “We’re very proud that CTS has been so consistently strong in terms of earning, and then satisfying, luxury car buyers.”
CTS has logged sales increases in each of its four years in the market, helping Cadillac reach overall gains every year in this era. CTS sold more than 61,000 units in the U.S. in 2005, compared to roughly 38,000 units in 2002, the year it debuted, representing an increase of 60 percent over that period. This sustained sales growth is counter to conventional industry logic that says a new car’s hottest sales occur shortly after launch, followed quickly by a plateau.
“CTS is one of the fundamental parts of Cadillac’s renaissance, signaling our return to rear-wheel drive performance and dramatic design,” Taylor said. “It is successful on many levels, inviting new luxury buyers to Cadillac and helping change opinions.”
Cadillac has even extended CTS into the ultra-competitive arena of motor sports. The CTS-V racecar, based on the 400-hp CTS-V production car, won the 2005 Driver and Manufacturer’s titles in the SPEED World Challenge GT class.
Edited & Posted by the Editor | 7:08 PM | Link to this Post
