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April 4, 2006

Sony Ericsson Brings Chic, Affordable Z525 Clamshell to the US Market

Sony Ericsson Mobile 2525 2520


Las Vegas - April 4, 2006 - Sony Ericsson today announced the Z525, a push-to-talk upgrade to the popular Sony Ericsson Z520. The Z525 is a stylish clamshell which works worldwide.

The Z525 handset which also features Bluetooth, a VGA camera, as well as a host of messaging capabilities, will be sold in the US beginning in the second quarter 2006.

Sony Ericsson 2525

Sony Ericsson Z525

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.

“The Z520 has been an extremely successful product, and we are excited to enhance this popular handset with additional features,” said Najmi Jarwala, president, Sony Ericsson Mobile Communications Inc. (USA). “The Z525 is a small, sleek fashionable handset that is packed with great features including Bluetooth which, in the past, has traditionally been limited to high-end devices, as well as a great camera, and push-to-talk.”

Push-to-talk is a fun and easy way to stay in touch as immediate contact is maintained. It’s useful in many types of situations including connecting a small group such as colleagues working in various locations or friends and family in different places.

For the price segment, the Z525 is packed with useful and fun features. Bluetooth allows you to easily connect to a variety of headsets, car kits and other Bluetooth enabled devices. Like its popular predecessor, special lighting effects on the Z525 let you know who is calling. Blue lights around the rim light up in eight different patterns that sync with melodies to match individual callers. The VGA camera lets you save color pictures of your most frequent callers along with their contact details. These pictures are then displayed on the external screen when that person calls.

The Z525 let’s you share favorite photos with easy picture and video messaging capabilities via MMS. A simple-to-use Internet browser makes it easy to find nearby restaurants, movies, flights and more.


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Edited & Posted by Surender Hastir | 3:29 PM | Link to this Post


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