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March 6, 2006
A NEW CENTURY FOR LINCOLN VEHICLES - 2000s
In the early 2000's, Lincoln concentrated on attracting more young buyers to the brand. It began its crusade with the sporty 2000 LS. This was Lincoln's first entry in the highly competitive luxury sport segment. It was also the first true domestic player in the segment. In order to refresh its vehicle lineup Lincoln introduced an updated 2003 Navigator model that was better than ever, with a number of power features exclusive to its class. Another vehicle that turned heads of the younger generation was the 2002 Aviator, Lincoln's newest SUV - a luxurious, versatile mid-size SUV that's been heralded for its performance and interior. Launched as the spirited offspring of the Navigator, Aviator's nimble design and athletic ability was key to bringing a new audience to Lincoln.
Lincoln Shines in the City
Becomes official automotive partner of the new Time Warner Center
In October 2004, Lincoln took up residence at the new epicenter for art and design in New York City - the spectacular new Time Warner Center.
Built at a cost of $1.6 billion, the Time Warner Center opened to the public in February 2004 at a prime location - New York City's historic Columbus Circle overlooking Central Park. In addition to offices and exclusive residences, the 2.8 million square foot complex houses high-end retail, food, entertainment and hotel destinations, as well as three performance halls for Jazz at Lincoln Center. It's the perfect reflection of Lincoln's Reach Higher theme.
As the official automotive partner, Lincoln will sponsor art exhibits and performances within the center and will feature innovative product displays throughout the year. From time to time, visitors will even be treated to a first look at the some of the latest Lincoln concept vehicles. While interactive screens will allow people to learn more about the Reach Higher lifestyle and Lincoln vehicles, a Lincoln concierge will be on hand to answer product questions and add a unique personal touch. Interested in a test drive? The concierge can arrange for one in New York City that very day or at a Lincoln Dealership anywhere you choose in the country. It's yours for the asking.
So next time you're in New York City, put the new Time Warner Center on your itinerary. Not only will you find the best in shopping and dining, you might get a sneak peek at future Lincolns, too.
Edited & Posted by the Editor | 8:52 AM | Link to this Post
