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January 18, 2006

Revlon - Leading Mass Market Cosmetics Brand

Revlon Cosmetics


Revlon is a world leader in cosmetics, skin care, fragrance and personal care and is a leading mass market cosmetics brand. Revlon's vision is to provide glamour, excitement and innovation through quality products at affordable prices. To pursue this vision, Revlon's management team combines the creativity of a cosmetics and fashion company with the marketing, sales and operating system of a consumer packaged goods company. Revlon global brand name recognition, product quality and marketing experience have enabled it to create one of the strongest consumer brand franchises in the world, with Revlon products sold in approximately 175 countries and territories. Revlon's brands include Revlon, ColorStay, New Complexion, Revlon Age Defying, Almay, Ultima II and Flex and Charlie.

Unlike companies that still needlessly maim and kill animals to test their products, Revlon, in 1990, became one of the first industry heavyweights to ban all animal testing. Since then, Revlon has grown into an animal-friendly empire, garnering numerous awards for its products, including from popular magazines such as Cosmopolitan, Teen People, Allure, and InStyle. The European Union recently voted to phase out all cosmetics testing on animals, a decision no doubt inspired by Revlon and other companies that have proved that animal tests are archaic and unnecessary.

Testing cosmetics and household products on animals involves blinding and poisoning rabbits, guinea pigs, and other animals. These painful and deadly tests don’t keep harmful products off the market—they merely provide companies with a barrier from potential liability lawsuits.

"By renouncing animal testing, Revlon has sent the message that beauty doesn’t have to come with an ugly side," said PETA (People for the Ethical Treatment of Animals) President Ingrid E. Newkirk. "Although there are still some holdouts, Revlon’s commitment to compassion has become the standard in the personal-care-products industry."

For blazing the cruelty-free trail with a sensational line of hair-care products, cleansers, perfumes, and makeup, venerable personal-care-products company Revlon has won PETA's "Cutting-Edge Company" Award.


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Edited & Posted by Surender Hastir | 9:36 AM | Link to this Post


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