• September 2005 Issue •
September 30, 2005
SISLEY CASA Fall Winter 2005-2006 Collection
Sisley dresses the world's homes. The avant-garde brand for the trendiest clothing reveals its domestic side.
As from Winter 2005-2006 Sisley, in cooperation with Zorlu Holdings, is in fact launching a collection of household textiles bursting with style.
The link with clothing is inevitable and not just because of the brand's vocation, but also because of the innovative decision to transfer techniques, skills, materials, colours and ideas from clothing to household accessories.
Articles bearing the Sisley name are far removed from simple and ordinary household textiles: they are much, much more. They display the unmistakable design, mood, style and taste that are typical of the brand, but all this, paradoxically, comes after, only after, the pleasure of dressing a bed or a table with the same creative passion that Sisley devotes to its clothes for the fashionable man and woman.
From basic concepts to practical content. There are five lines: EBONY & IVORY, SPICY, SERENDIPITY,
GLAMORAMA AND ESSENTIAL.
Four environments: bedroom, living room, kitchen and bathroom.
Eighteen household articles: from sheets to throws, from towels to cushions, from duvet covers to table mats and from table centrepiece runners to tea towels, to mention but a few, all available in countless variations.
EBONY AND IVORY: extreme colours for ultimate refinement. Cotton sheets pinstriped with lurex thread, with huge roses printed on soft backgrounds or in jacquard damask fabric.
Bedcovers in bouclé wool or in satin with woven threads of raw wool. Particularly eye-catching is the blanket in pressed wool yarn. Placemats in ribbed cotton, striped and polka-dot; laser-decorated or soft lurex lounge cushions. Bathroom sets in towelling featuring the same designs used for other rooms.
SPICY: spicy colours in old-fashioned combinations. Colour mixes reminiscent of past times and faraway ethnic cultures. Sheets with a textured weave and jacquard flower design, throws in bouclé wool worthy of a tailored suit, bedcovers in satin and velvet from the Arabian Nights or in wool weaves resembling crochet, hand-knits or country-style cables. For the table, grosgrain patchwork or with herringbone and hounds-tooth design. Casual towelling weaves with threads that slipped from the loom and bergÃ¨re-style braid around bath mats.
SERENDIPITY: minimal pattern and simple elegance in neutral and faded pastel tones. Sheets featuring light stripes and checks like shirt fabrics, soft knitted blankets, bedcovers in stitched and gathered satin to create a droplet effect, a variation of the honeycomb pattern. 'Trompe l'oeil' repetition of structures on towelling articles. Ultra-light throws with large, tone on tone checks, which go well with cushions in fun fur or overcoat fabric.
GLAMORAMA: techno-opulence in the glittering shades of underground treasures: gold, copper, jade, ruby, turquoise and even crude oil. Silk, satin, velvet and iridescent cotton are favourites. Optical sheets are combined with gleaming duvets, embossed bedcovers reminiscent of Fortuny, as are the casual cushions featuring velvet polka-dots. Placemats in silk featuring an irregular weave or with velvet ribbing. Everything shines, warms, cocoons and softly caresses.
ESSENTIAL: a structural line, designed for versatility. Jacquard cotton sateen of variable weight in matt, shiny-opaque and iridescent versions, offered with a single all-over pattern: the Sisley "S". The line has a life of its own, yet blends perfectly with all the other compatible articles in the other lines. An invitation to create personalised sets and furnishings with an unmistakably Sisley flavour.
Nokia Introduces Nokia 2652, fold design for new growth markets
Major milestone reached - one billionth Nokia mobile phone sold this summer
Expanding its wide range of elegant and affordable phones for consumers in emerging markets, Nokia today unveiled the Nokia 2652 phone. The stylish and functional Nokia 2652 fold model builds on the success of the award-winning Nokia 2650, adding two new design motifs, ‘Cell’ and ‘Fleur’ with dark gray and pearl white key mats for consumers to choose from. It is expected to be commercially available in October 2005 with an estimated retail price of 100 EUR before subsidies or taxes. The Nokia 2652 will be available in Europe, Middle East, Africa and the Greater China region.
Mobile subscriptions hit 2 billion
While the global mobile subscription base has now reached the significant milestone of two billion mobile subscriptions worldwide, Nokia sees plenty of untapped opportunities and is committed to drive growth in new growth markets, like Brazil, Russia, India, China and countries in Africa. In these markets, affordability of mobile communications for subscribers is the key factor.
“We are working with operators to offer affordable phones and solutions that reduce the total cost of ownership of the handset and mobile services,” says Kai Öistämö, Senior Vice President, Mobile Phones, Nokia. “Nokia was the first vendor to focus on an extensive range of products and network solutions in fast growing markets, and we remain committed to introducing affordable, attractive phones with well-considered features and innovative network solutions to meet the communication needs of consumers in these markets.”
“It is equally important for us to work closely with government bodies to overcome possible barriers that are preventing forward momentum. With the right combination of mobile phones, network solutions, services and a regulated environment, we envision a mobile landscape where operators can profitably offer mobile services to a broader range of consumers for as little as USD 5 per month. When the cost of mobile services becomes this affordable, we foresee the growth curve in growth markets accelerating sharply,” adds Öistämö.
Nokia sells one billionth mobile phone
“The continued rapid growth in mobile subscriptions has exceeded even the mobile industry’s own estimates. Since the early 1990’s we have seen voice go truly wireless and mobile phones evolve from voice centric to feature driven devices. Earlier this summer, Nokia sold our one billionth mobile phone - a Nokia 1100 sold in Nigeria,” says Öistämö. “It will be new growth markets like Nigeria that will fuel the growth towards three billion subscribers by 2010.”
As the industry leader in mobile devices, Nokia has introduced hundreds of innovative mobile phone models since the early 1980’s. The company has manufactured mobile phones in high volumes since the beginning of 1990’s, when the first digital networks were introduced. In 1998, Nokia announced it had manufactured its 100 millionth mobile phone, and became the world’s largest mobile phone manufacturer. In 2004, Nokia was the clear market leader in mobile devices with volumes of 207 million units.
Photo caption: “New growth markets like Nigeria will fuel the growth that will result in half the world’s population being connected.” — Kai Öistämö, Senior Vice President, Mobile Phones at Nokia. (photo can be found on www.nokia.com/press)
Nokia Facts / “Did you know?”
Since Mobira Senator car phone introduction in 1982 to the Nokia 2652 introduction today, Nokia has introduced around 400 phone models to all major analogue and digital standards.
Nokia’s first iconic product, the Nokia 2100 series that was introduced in 1994, sold nearly 20 million units in its time.
The world’s best-selling phone, the Nokia 3310 / 3330 sold 126 million units from its launch in 2000 until its “retirement” earlier this year. For comparison, the combined total of all Nokia phones sold between 1991 and 1998 is 100 million.
If all the Nokia 3310/3330 phones sold were laid end-to-end, the line would stretch from Helsinki, Finland to Santiago, Chile - over 13,500 kilometers.
In 1991 Nokia sold 800 000 phones. In 2004, it manufactured 207.7 million phones, which equals 6.5 phones per second.
Nokia consumes 100 billion components on annual level. On average, one phone includes up to 400 components.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com