August 17, 2005
adidas Originals SPRING/SUMMER 2006 Collection Presentation
Berlin: The adidas Sport Heritage Division staged its Spring/Summer 2006 collection with an exciting, most unusual and aspiring fashion show representing the brand’s roots while turning the SS06 Originals collection into a highly credible street fashion label:
An exclusively hired “S-Bahn” train took the guests through the heart of Berlin. 120 metres of in-train runway provided an unforgettable setting for 400 international journalists, buyers and VIPs attending the event. 35 models showed next season’s 35 key looks for men and women.
“Running” is a discipline adidas has especially focused on since 1984.
The major themes of the upcoming adidas Originals collection were selected with a strong sense for emotion and colour:
Running, World Cup, Pistol Pete, Coastal and Aviation.
Since the 70’s adidas has found its unique place in urban street scenes. The collection’s themes reveal how sport technology made its way to the street and turned into timeless classic styles.
“Running” is a discipline adidas has especially focused on since 1984. High-tech running shoes were presented for the first time with a revolutionary technology integrated into models such as the Micropacer, the ultimate running icon, as well as the Rising Star and the LA Trainer. 20 years later these styles still provoke a feeling of DESIRE. In 2006 adidas launches a complete package including a full range of footwear and apparel pieces.
“World Cup – Greatest Moments” focuses on the upcoming World Cup in 2006 taking place in Germany. Many glorious moments and the LOVE for the game may be connected to football: The “Hand of God”, the “Dance with the Flag” and the “Wembley Goal”. adidas Originals incorporates these authentic greatest moments into its Spring/Summer 06 collection, thanks to its long time commitment to football.
“Pistol Pete” Maravich, one of the NBA’s Top 50 players and GOOD FORTUNE are the inspiration for this apparel and footwear range, complete with a remarkable accessories line. For SS06 adidas Originals brings back the Pro Model Org, a Basketball boot Pistol Pete wore many times while playing for the Atlanta Hawks in the Seventies.
A capsule collection is “Coastal”. Inspired by street and sidewalk credentials such as skating and surfing. adidas Coastal celebrates creativity, HAPPINESS and the beach life.
“Aviation”, the final theme of the adidas Originals Fashion Show for Spring/Summer 2006, connects with the urban global traveller. With hints to the past as well as futuristic details, accessorizing this apparel and footwear line a set of very luxurious luggage and leather travel items. Providing the freedom and PEACE of mind while being on the go.