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July 10, 2005

Pontiac Stages Solstice Show In Times Square

Summer Solstice Event Signals New Season for Pontiac

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New York - June 21 – With the sun at its peak, Pontiac used the summer solstice to shine new light on its brand and vehicle line – including the Solstice two-seat roadster, G6 coupe and Torrent compact SUV– through a wide-ranging event extending from Times Square to the Hollywood.

“The solstice represents a turning point in the seasons, and we felt it was important to celebrate this particular solstice as a turning point in the renaissance for Pontiac as we bring three new products to market this summer,” said Mark-Hans Richer, Pontiac marketing director. “What better way to celebrate than to ‘fuse’ the excitement of these new Pontiacs with the excitement and energy of Times Square.”

The Pontiac Summer Solstice Party included:

* Virgin Megastore In-Store Concerts — Three performances by emerging bands inside the Virgin Megastore – Times Square. The bands, currently featured in new Pontiac advertising, include The Vacation, Citizen Cope and Kinky. Each performance is featured on Pontiac.com.

* Maxim “Pick Me Up” Winner Announcement — Pontiac and Maxim co-sponsored a nationwide online contest called “Pick Me Up” featuring Maxim Hot100 model Rachel Perry and the new 2006 Pontiac Solstice roadster. The winner with the best pick-up line received a brand new 2006 Pontiac Solstice hand-delivered by Perry at the event.

* Pontiac Garage Unveiling and Times Square Performance by Jet — To introduce its new presence in Times Square Pontiac didn’t hold a press conference, it threw a surprise musical performance. An interactive multimedia billboard and stage – called the Pontiac Garage – was the site for platinum-album band Jet’s impromptu Times Square performance, complete with light show and pyrotechnics.

* Jimmy Kimmel Live — June 21 also launches Pontiac’s relationship with ABC's Jimmy Kimmel Live, which airs weeknights at 12:05 am. The show broadcast Jet's Pontiac Garage East performance and sent their special Hollywood correspondent, Guillermo, to cover the Summer Solstice event. Additionally, Jimmy Kimmel Live will announce the opening of the Pontiac Garage West in Hollywood later this week, where the show will continue to broadcast high profile musical acts on a custom-built stage.

* VIP Party at The Whiskey Bar — An exclusive VIP party, The Whiskey Bar featured a live feed from the Pontiac Garage Concert and an acoustic concert by Jet featuring songs from their not-yet released album.

* Online Musical Performances — Jet’s Pontiac Garage East performance, along with select performances from Jimmy Kimmel Live's Pontiac Garage West,can be viewed at JimmyKimmelLive.ABC.com. The Vacation, Citizen Cope and Kinky performances, as well as a behind-the-scenes podcast from the Summer Solstice Party are available on Pontiac.com.
The Pontiac Summer Solstice Party is the latest in a series of highly targeted marketing programs that leverage top entertainment properties, such as The Oprah Winfrey Show and The Apprentice. Pontiac’s appearance on The Apprentice launched the Solstice’s early order program and resulted in 1,000 orders in 41 minutes and a 1400% jump in traffic at Pontiac.com.

Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the G6 sedan, GTO, Grand Prix, Vibe and Montana SV6. Pontiac sold more than 474,000 vehicles in 2004, ranking third among GM divisions in total sales. In 2005, Pontiac will introduce the Solstice roadster, G6 coupe and Torrent compact SUV, followed by the G6 retractable hardtop convertible in early 2006. More information on Pontiac and its products can be found on the division's website at http://www.pontiac.com and in Spanish at http://www.pontiac.com/espanol.


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Edited & Posted by Editor | 6:43 PM | Link to this Post


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