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June 21, 2005
The New Hilton Serenity Bath Collection Will Infuse a Spa Experience into Every Hilton Guestroom
Luxurious New Collection to Feature Crabtree & Evelyn's La Source Bath Amenities
BEVERLY HILLS, Calif.--Hilton Hotels & Resorts announced that it will begin infusing a touch of the spa experience into every one of its guestrooms by introducing the new Hilton Serenity Bath(TM) Collection, which features Crabtree & Evelyn's La Source(R) bath amenities and elegant, custom-designed hammered stainless steel accessories.
"When we began looking at options for this new bath collection, we asked ourselves, 'Why shouldn't our guests have a delightful sensory experience every time they use the bath products in our guestrooms?'" said Jeff Diskin, senior vice president, Hilton brand management. "The answer, of course, is that by making these high-end, spa-quality bath amenities standard across all of our hotels, we can help our guests achieve rejuvenation and serenity each and every time they stay at a Hilton hotel."
The new bath products from Crabtree & Evelyn's La Source collection include shampoo, conditioner, body wash, body lotion, mouthwash, shower cap, sewing kit, vanity kit, aqua brush with pumice, shoe mitt and shoe horn. The Crabtree & Evelyn La Source line was created to provide an in-home spa experience, and select products have beneficial aloe vera and marine extracts. The new products relax with a soothing medley of green and herbal notes and revitalize with accords of peppermint.
The custom-designed brushed and hammered stainless steel accessories will include an amenity tray, soap dish, tissue box cover, trash can, ice bucket, ice bucket tray, memo pad and pen holder.
The three-step launch of the new collection starts with the immediate phase-in of the Crabtree & Evelyn La Source products packaged in temporary bottle design, followed by the stainless steel accessories later this summer, and then full roll-out of the collection, complete with new elegant custom-designed flip-top bottles in the fall.
Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R) and Homewood Suites by Hilton(R).
Edited & Posted by the Editor | 4:17 AM | Link to this Post
