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June 27, 2005

PLAYLIFE COLLECTION FROM BENETTON

FALL WINTER RULE REVERSAL

PLAYLIFE COLLECTION FROM BENETTON

Benetton's Playlife is a label of reversal, starting with the graphic design of the brand. Not just for a mere taste for antagonism, but because it interprets new ways of dressing. An attitude which on the one hand clashes with existing rules, yet on the other allows a development in contemporary clothing.

There are five themes in the Playlife world in the womenswear and menswear collection for Fall/Winter

Hip Hop: young, real and new. The worlds of music and sport merge completely, with strong connotations borrowed straight from American Hip Hop.
Women fit easily into this new dimension, with outfits of minidresses coordinated with leggings, or short skirts with leg warmers. The main colours are gold and Lurex.
A style via which the Playlife youth expresses being part of the same urban community.

Bretagna: the dominant feature is the cold northern climate and the bleak and moody landscapes. Weight plays an important part in this theme. Warm, cosy sweaters are enlivened with nautical cuts and tartan patterns. A collection which, in some garments, is reminiscent of an English preppy look and its sporting tradition.

Club: a synthesis of the Playlife philosophy: enjoy leisure time in the utmost comfort. This part of the collection reflects and reinterprets the aesthetics of a day at an exclusive country club, with its golf courses, riding and polo tournaments, and with a deliberate reference to an elitist casual style in everyday clothing.

Aspen: The famous US ski resort where young people often spend the Christmas holidays has provided the inspiration for the style of the goose-down blousons, matched with scarves, caps and cosy sweaters in wool.
The main colours are white, red and blue with touches of yellow.

Fitness: technical clothing for sport, reinterpreted with an eye to fashion detail. The careful choice of increasingly innovative materials has produced garments with an original fit and shape. The result is a versatile collection, designed for fitness activities and also equally attractive and glamorous if worn with the right accessory and classic stilettos.
The signature colours for women are white, black and grey with a metallic effect, while those for men are above all red, blue and green.


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Edited & Posted by Surender Hastir | 8:22 PM | Link to this Post


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