May 21, 2007
AT&T Kicks Off Accelerated Branding Campaign : GlobalGiants.com
AT&T Gears Up for iPhone Launch.
All Company Wireless Stores Converted to AT&T Branding as Consumer Reaction Soars.
Photo: Overnight, AT&T kicked off a new phase of the company's branding strategy by replacing the Cingular brand with AT&T on all in-store signage, store kiosks, and point-of-sale materials in approximately 1,800 company-owned wireless retail stores. Key stores in major markets also installed new exterior signage displaying the new brand. (AT&T Inc.) |GlobalGiants.com|
SAN ANTONIO, May 21 -- Beginning today, customers of the largest U.S. wireless carrier will be seeing more of the new AT&T than ever before as the company prepares to launch the Apple iPhone, one of the most highly anticipated wireless products in recent history. And, according to recent surveys of customers, that's just fine with them.
AT&T Inc. (NYSE:T) today announced a new phase of the company's branding strategy. Overnight, AT&T kicked off this phase by replacing the Cingular brand with AT&T on all in-store signage, store kiosks, and point-of-sale materials in approximately 1,800 company-owned wireless retail stores. In addition, key stores in major markets also unveiled new exterior signage displaying the new brand.
The decision to move to this phase of the branding campaign is based on research that indicates that consumer awareness of AT&T is high and ahead of expectations.
The store makeovers are also critical to prepare for the late-June launch of the Apple iPhone, for which AT&T will be the exclusive wireless provider in the United States.
Over the past several months, the new AT&T brand campaign has had a notable marketplace impact. Consumers and businesses worldwide consider AT&T as a leading communications brand and recognize it for meaningful innovation, a commitment to customer service, high quality and exceptional reliability. |GlobalGiants.com|